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Performance Marketer
1 week ago
Job Title:
Performance Marketing/Ads/Digital Media Buying
Location:
Pune
Experience Preferred:
3+ Years
Platform -Meta, Google, Shopify, Ad Networks
Domain Experience -D2C/Ecommerce would be preferred, to have worked with over 15L ad budget a month personally
Job Description
Skills Required
- Experience and skill in strategizing, executing and Optimizing ads on Google, Meta, and other adplatforms.
- Experience in optimizing landing pages and user funnels – conversion metrics and other aspects of analytics
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Knowledge about LinkedIn Marketing
- Proficiency in campaign management software, such as HubSpot Marketing
- Create and optimize digital campaigns on Google Ads & Facebook
- To make Digital Ads proposals, projections and strategies
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
- New Strategies & Recommendation (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
- Brainstorms new and creative growth strategies through digital marketing
- Measure and report performance of all marketing campaigns, and assess against goals
- Identifying new business leads and contributing to the expansion of business activities
- Preparing campaign budgets and work schedules, as well as setting project deadlines
- Developing link building strategies.
- Analyzing keywords and SEO techniques used by competitors.
- Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
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