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Performance Marketer

3 months ago

Pune, Maharashtra, India Bohiyaanam Talent Full time

Job Title: Performance Marketing/Ads/Digital Media Buying

Location: Pune

Experience Preferred: 3+ Years

Platform - Meta, Google, Shopify, Ad Networks

Domain Experience - D2C/Ecommerce would be preferred, to have worked with over 15L ad budget a month personally

Job Description

Skills Required

1. Experience and skill in strategizing, executing and Optimizing ads on Google, Meta, and other adplatforms.

2. Experience in optimizing landing pages and user funnels – conversion metrics and other aspects of analytics

3. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

4. Experience in setting up and optimizing PPC campaigns on all major search engines

5. Knowledge about Marketing

6. Proficiency in campaign management software, such as HubSpot Marketing

Role & Responsibilities

1. Create and optimize digital campaigns on Google Ads & Facebook

2. To make Digital Ads proposals, projections and strategies

2. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendation (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

9. Developing link building strategies.

10. Analyzing keywords and SEO techniques used by competitors.

11. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers