Senior Area Sales Manager

1 week ago


Chandigarh, Chandigarh, India SEARCH UNICORN Full time

FMCG Experience from Top B-schools Only


Roles and Responsibilities & Key Deliverables:

  • Developing business strategies to achieve both short-term and long-term objectives, including planning for the TT channel and exploring new business opportunities. Responsible for creating effective plans to boost sales volumes.
  • Improving sales team performance by optimizing the use of sales tools like DMS/ SFA by the sales team and channel partners. Providing on-the-job training to field sales representatives to enhance their sales techniques.
  • Ensuring efficient distribution and sales management by focusing on key business priorities. Establishing clear processes for appointing Distributor/Sub DB with considerations such as ROI, investment components, margins, and potential business growth. Leading the alignment of existing distributor partners with their monthly targets and ensuring adequate infrastructure investments.
  • Managing product listings in local key accounts and running monthly promotions in all accounts as per Channel Team directives.
  • Coordinating local sales promotions budgets and invoices in collaboration with the Accounts and Finance team.
  • Overseeing Trade Activation for TT Accounts, involving Merchandising Activities like new product launches, enhancing visibility, and organizing promotions at the account level.

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