Urgent: Market Analyst

2 weeks ago

Mumbai, Maharashtra, India Bureau Veritas Group Full time

Major Responsibilities:

  • Research from multiple data sources to obtain relevant information to support the development of market appraisals for new products, understand competitor behaviour, follow market trends, and identify innovations & emerging technologies.
  • Horizon scanning: identifying new product ideas from (but not limited to):
  • Voluntary and industry association Codes of Conduct (CoC)
  • Other industry initiatives and developments of certification schemes.
  • Benchmark main competitor's products (market watching)
  • Product / Service appraisal:
  • Provide statistical evidence to create business cases for investment in new products/services
  • Analyze results and summarise them to identify potential market opportunities, key elements and trends
  • Prepare documents for presentations
  • Formulate recommendations, and work with market managers to draw conclusions
  • Product/Service development:
  • Identify potential thought leaders and content experts to help develop products/services
  • New product Go-ToMarket (GTM):
  • Provide market segmentation data, and job function/target role identification information to support targeting of sales & marketing effort
  • Extraction of data from thirdparty databases, refining/cleaning to support direct marketing activities
  • BV local country office (network) research:
  • Use of Customer Relationship Management (CRM) software and Business Information Systems (BIS) such as Tableau to data mine for insights and key account information
  • Evaluate BV service offerings, country strengths and weaknesses in local markets
  • Creation of surveys for internal and external information gathering (primary data), collection of market and company information (secondary data)
  • Actively involved in managing various communications
  • Coordination with BV-GPC data experts and software teams
  • Regular review and update of process documents
  • Track new project awards and developments for key customers in the region and share on a regular basis
  • Competitor analysis (detailed) on a periodic basis
  • Track markets of interest for SAR (to be defined) and update on a weekly basis
  • Support Market Leaders in defined markets with market data and other support, as may be required
  • Take an active role in publishing market segment newsletters, by segment
  • Support M&S and Senior management in SAR with market data, sizing and scoping of the market in potential M&A initiatives
Interested Candidates with relevant experience can share their CVs on /

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