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Market Research Analyst

3 months ago

Mumbai, Maharashtra, India Boch & Fernsh Inc. Full time

We are looking for a methodical Market Research Analyst.

The successful market researcher will be able to analyze trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

  • Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers' preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Requirements

  • Proven market research analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Strong analytical and critical thinking

Office Location : Kanjurmarg East, Mumbai
Working Days : Mon - Fri