Senior Marketing Analyst

7 days ago


Navi Mumbai, Maharashtra, India Reliance Digital Retail Ltd. Full time
Marketing Analyst Position at ABC Company

Are you passionate about tracking, analyzing, and optimizing marketing activities to drive business growth? ABC Company is looking for a skilled Marketing Analyst to join our team. As a Marketing Analyst, your role will be crucial in measuring the success of our marketing strategies and providing valuable insights to improve business performance.

  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
  • Develop tactics and metrics to assess the effectiveness of existing marketing, advertising, and communications programs
  • Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions
  • Convert complex data findings into understandable text, tables, graphs, and/or data visualizations
  • Set up dashboards and develop models for data presentation and suggest recommendations for business performance improvement
  • Develop key relationships with internal/external key stakeholders and possess the communication skills and confidence to communicate the insights clearly
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand) as the knowledge owner for customer and market data
  • Creates PowerPoint presentations to provide market and consumer insights to marketing and other departments
Experience: 12 Years to 16 YearsSkills:
  • Analytic Problem-Solving: Process a large amount of complex data with precision and translate it into measurable results
  • Effective Communication: Develop strong relationships with stakeholders; present results in a language non-technical audiences can comprehend
  • Industry Knowledge: Understand the way Retail functions and how data is collected, analyzed, and used
  • Technical Knowledge: Advanced proficiency in PowerPoint and Excel. (i.e. creating macros, formulas, charts, pivot tables). Knowledge of Tableau, Power BI will be a plus
  • Experience building and automating management level reporting

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