Marketo Consultant

1 week ago

Bengaluru, Karnataka, India Adobe Full time
Our CompanyChanging the world through digital experiences is what Adobe's all about.

We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours


The Marketo Consultant position is a client-facing role requiring both technical and business knowledge in all Marketo features including integration methodologies.

Consultant will be closely working with Customers & Implementation Partners to assist reviewing and providing best practice recommendation on REST APIs, data models, optimizations, and solutions.


This will include enabling Customers on how existing and new product features and functionality work, effectively addressing product-related questions and technical challenges, successful adoption and integration of Market to help customers achieve their business goals.

It is a technical advisory role and requires a solid technical acumen in Marketo application. This role involves constant Customer and Partner interaction.

What you'll doDeveloping and maintaining effective and positive working relationships with team members.

Keeping abreast of technology evolution, new solutions, proactively research, and staying ahead of the curve, continuously drive self-development of new skills, and improvement of existing skills.

Should be able to work in faced paced environment and handle multiple clients at a given time.
Be a recognized expert/SME for Adobe internal and regional stakeholders.
Act as a lead point of contact for any Customer engagement.
Manage multiple Customer engagements simultaneously.
Build trusted advisor relationships with our Clients & Implementation Partners.
Build custom enterprise architectures and roadmaps to achieve defined needs.

Become an expert in integrating Experience Cloud products and the methods by which they can be used to effectively to optimize online businesses.

Understand the business KPI, evaluate campaign metrics and collaborate with client's marketing team/s.
Advice customers on architectural design development and data models to integrate Marketo with other data sources and systems.

Help clients set up the integration between Marketo and their CRM system (, Microsoft Dynamics CRM, NetSuite, Oracle, etc.)Help customers with using Marketo custom objects and writing email scripts to use the data to personalize emails.

Help develop standardized and reusable solutions for systems analysis and data integration.

Communicate complex, technical solutions to both technical and business audiencesDemonstrate an understanding of Marketo products & services and how they apply to a client's marketing situations.

Advise clients on complex client issues leveraging proprietary and external data sourcesEvaluating analytics from customer cloud environments to make recommendations for improvements and optimization.

Understand the current state of the organization-wide architecture and experience and marketing capabilities.
Identify key business drivers and technology capabilities required to achieve clients' efficient state.
Ensure alignment between business strategies, information technology roadmap, and technical and tactical deployment teams.
Define governance and operational models to support clients' technology goals.
Help client in troubleshooting various operational issues faced during integration of Marketo with third party platforms.
Identify gaps, highlight risks and document feedback or recommendations basis your assessments in standard artifacts with best-in class quality.
Provide advisory to key stakeholders with industry best practices & recommendations throughout the implementation process.
Ability to exhibit value to Customers & Partners adopt and scale in their maturity roadmap.
Anticipate future technology requirements and communicate those to the client within deliverables.
Communicate proactively and effectively to Customer/Implementation Partner teams on assessments & recommendations throughout project life cycle.
Assist with enablement & desk-side coaching to Customer/Partners on product features, ad-hoc technical queries and future optimization roadmap.

Interact frequently with Client/Implementation Partner teams - marketers, analysts, web developers, and C-level executives, mainly via conference calls or emails.

Manage Customer expectations appropriately and keep projects on schedule and within scope.
Advertise the value of your role and work within the larger Adobe Consulting Group.
Work and collaborate with Adobe internal teams and Client/Implementation Partners.

Technical writing and PowerPoint presentation creationAdditional Responsibilities:
Enable existing/new team members with new product features, project-based learnings and support with any issues or queries.

Proactively maintain the highest level of technical expertise by staying current on Adobe DX technologies and solutions through internally and externally available learning opportunities as well as self-study.

Create and/or leverage strong processes and standardized templates to deliver better quality and timely delivery.
What you need to succeed15+ yrs.

of overall experience in a client-facing role, 5-8 years of working experience in the technology, IT Operations, or marketing automation sector.

Demonstrate strong functional and domain knowledge in Marketo consulting projects.

Experienced knowledge of Marketo integrations and implementation with other Adobe solutions and other third-party solutions (Salesforce, MS Dynamics etc.)Experience in integrating Marketo with third party platforms via launch point services like brighttalk, Gotowebinar, Lionbridge, Twilio etc.

Knowledge and hands-on experience with programming and scripting languages, web services, web development, relational databases, and REST APIsExperience with hosting environments like AWS, Azure, Google CloudExperience integrating with REST APIsExpert knowledge of API standards (REST and Graph QL)Experience with RCE or advanced reporting to meet clients need.

Ability to demonstrate effective communication, presentation, and conflict resolution skills. All while always maintaining a positive attitude towards customer success.
Solid grasp of marketing automation competitive solutions is strongly preferred.

Ability to comfortably debug and solve complicated Marketo issues and challenges .Knowledge of enterprise systems, Marketing Automation, CRM, and ERPMarketo certified (Adobe Certified Expert- Marketo Engage Business Practitioner) is a plus.

Experience with one or more of the following Javascript, , C# and JavaCompetency with building and architecting large-scale server applications in a distributed environment.

Ability to explain and present concepts to technical and non-technical audiences alike, including high-level decision-makers.
Clear written and verbal communication skills communicating deliverables, sharing information, and leading meetings.
Solid understanding of general business models, concepts and strategies.
Exceptional organizational, presentation, and communication skills - both verbal and written.
Must be self-motivated, responsive, professional and dedicated to customer success.
Possess an innovative, problem-solving, and solutions-oriented mindsetDemonstrated ability to learn quickly, be a team player, and manage change effectively.
Extensive knowledge of Microsoft Office.
Bachelor's/Master's degree in Computer Science with equivalent work experience.

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