Marketing Operations Analyst
1 week ago
Posted on: June 17, Share on Linkedin Share on Twitter Share on FacebookROLES & RESPONSIBILITIES
INTEGRATION & PLATFORM OPERATIONS ? Min 5 to 8 years of experience in Marketing Automation Platforms (Marketo, Eloqua), CRM, database, and digital marketing with strong project management skills to handle marketing technologies system integration work; this includes and not limited to Workfront, ZoomInfo, ON24 and LeanData. ? Tenured in driving B2B Marketing Operations (Processes & Technology) across market to lead lifecycle (e.g., diagnose, design, deploy, maintain, optimize), ? Experience working with APAC field marketing and campaigns team in end-to-end multichannel marketing campaigns activation and has good understanding of campaigns planning and budgets ? Marketo Certified Expert preferred ? A relevant degree with a track record of delivering measurable results. DATA AND LEAD MANAGEMENT SUPPORT ? Has experience as in Campaign and Deals Management, Email, Data Quality tools with a working knowledge of Excel & Power BI ? Deep working perspective of Enterprise CRM system (e.g., Salesforce, Microsoft Dynamics ) & hands one experience with its lead flow & reporting. ? Has experience working and supporting Business Development teams on day-to-day reporting, and be the consulting support in design of BDR programs; Exhibit operational agility skillset to clarifying the analytical data requirements, developing methodologies, identifying information expected from the systems, being hands-on on analysis and communicating directly to non-technical business audience ? Drive Formalization / Standardization / Process Audit, Design & Improvement between regional and global MOPs (Marketing Operations Organisation) ? Knowledge in Data Integration and Data Quality processes is a plus. ? Proven track record of working within a geographically dispersed, multi-functional team & managing 3rd party vendors for business-critical deliveries. Behavioral Traits: ? Excellent communication and influencing skills across spoken & written modes with the ability to articulate an issue to both technical & business audiences, as well as documenting key processes. ? Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of business in a global virtual organization. ? Inquisitive, passionate and has a point-of-view. Able to handle and resolve ambiguity ? High self-driven with the passion to work as an individual contributor ? Strong, agile project management skills to manage a range of programs and thrive in a fast-paced, demand environment. Outcomes and result-oriented individual ? A tenacious approach to problem-solving, drive operational excellence through exploration and implementation of new tools and technologies ? Maturity: Confidence and experience in stakeholder management ? Outcome focused: not just task-oriented, but also impact driven ? "Entrepreneurial mindset": able to challenge the status quo, fight obstacles, and own the outcome delivering an exceptional customer experience by taking feedback and continuously seeking efficiencies
EXPERIENCE
6-8 Years
SKILLS
Primary Skill: Marketing Ops (DXP)Sub Skill(s): Marketing Ops (DXP)Additional Skill(s): DXP Publishing, Marketing Ops (DXP)
ABOUT THE COMPANY
Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP).Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.
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