Demand Generation Professional-solution Architect
2 months ago
**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
**Your Role and Responsibilities**
As the Marketing Automation Solution Architect, you are responsible for the design of secure, scalable, and reliable solutions that interpret data-driven behavioral triggers and orchestrate cross-channel activities to drive engagement by providing personalized customer experience across various channels.
You translate business requirements into technical deliverables that guide implementation including reference architecture, functional specifications and tech ready acceptance criteria for user stories. You will support the overall marketing automation strategy by defining the architecture that implements data-first best practices.
**Required Technical and Professional Expertise**
- Understand the business need and provide the solution architecture that best addresses the technical and business requirements
- Be the trusted advisor to our demand automation leaders, and the broader cross functional teams
- Provide technical effort estimates and timelines
- Lead the technical implementation of new Marketing automation solutions
- Advise the development teams responsible for the implementation of marketing automation services
- Develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms
- Define and implement innovative, data-driven marketing automation capabilities that enable IBM to scale
- Implement, and sustain key global marketing technology platforms including Customer Data Platform (CDP), Marketing Automation (Marketo), Digital Asset Management to support omnichannel engagement strategies and optimal digital experience
- Partner with other Data, Technology and CIO functions to ensure marketing data integrity, security and compliance
- Practical knowledge of best practices in data integration, marketing automation and security/privacy
- General knowledge of data privacy, regulation and data collection best practices
- Proven ability to stay abreast of industry and technology trends
- Advanced knowledge of API’s and integration services
- Expert knowledge of customer data platforms and master data management
- Expert knowledge in marketing automation architecture
- Advanced problem solving and design skills
- Customer service orientation
- Excellent communication skills; especially for explaining complex topics
**Preferred Technical and Professional Expertise**
- Bachelor's degree in Computer Science, software engineering or other related technology degree.
- Typically requires 8 years of experience or the equivalent combination of education and experience
- 5+ years of experience as an IT Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud), Marketo, Eloqua)
- Strong analytical skills, structured approach to problem solving, and desire to continuously explore new technologies.
- Ability to adaptively communicate with developers, other architects, management as well as business stakeholders
- Experience implementing myriad of technologies and platforms such as Salesforce Marketing Cloud, Snowflake, Customer Identity and Access Mgmt, Veeva Digital Asset Management (DAM)
- Agile - Experience working within and leading in an AGILE team framework
- Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus within a Sales and Marketing technology ecosystem
- Software Industry experience preferred
**About Business Unit**
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skill
-
Bengaluru, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Female - Demand Generation/telemarketing
2 weeks ago
Bengaluru, India Doodlezz India Full timeWe are hiring Demand Gen Executives for leading technology MNC. **Experience: Must have working experience in software/ cloud technologies/ System Integration sales.** **Job Type : Remote** **Responsibilities**: We are looking for someone with excellent demand generation skill to join our team. Opening for Indian as well as International Demand Gen...
-
Demand Generation Professional
2 months ago
Bengaluru, India IBM Full timeIntroduction Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization. Your Role and Responsibilities - Builds and publishes complex end to end programs on Marketo independently, based on...
-
Demand Generation Executive
2 months ago
Bengaluru, India Zycus Full timeMarketing- Bengaluru*** **About Us** Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin...
-
Demand Generation Specialist
1 week ago
Bengaluru, India ANSR Global Corporation Full timeDemand Generation Specialist - US MarketDo you thrive on building creative campaigns that drive qualified leads? Are you an email marketing whiz with a knack for converting connect to conversations? If so, we want to hear from you!We are seeking a highly motivated Demand Generation Specialist with 4+ years of experience to join our dynamic marketing team. In...
-
Demand Generation Specialist
1 week ago
Bengaluru, Karnataka, India ANSR Global Corporation Full timeDemand Generation Specialist - US MarketDo you thrive on building creative campaigns that drive qualified leads? Are you an email marketing whiz with a knack for converting connect to conversations? If so, we want to hear from you!We are seeking a highly motivated Demand Generation Specialist with 4+ years of experience to join our dynamic marketing team. In...
-
Demand Generation Professional
3 weeks ago
Bengaluru, India IBM Full time**Introduction** Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization. **Your Role and Responsibilities** - Builds and publishes complex end to end programs on Marketo independently,...
-
Demand Generation Professional
2 weeks ago
Bengaluru, India IBM Full time**Introduction** Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization. **Your Role and Responsibilities** - Builds and publishes complex end to end programs on Marketo independently,...
-
Demand Generation Professional
3 weeks ago
Bengaluru, India IBM Full time**Introduction** The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the...
-
Demand Generation Professional
2 weeks ago
Bengaluru, India IBM Full time**Introduction** The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the...
-
Demand Generation Specialist
1 week ago
Bengaluru, India ANSR Global Corporation Full timeDemand Generation Specialist - US Market Do you thrive on building creative campaigns that drive qualified leads? Are you an email marketing whiz with a knack for converting connect to conversations? If so, we want to hear from you! We are seeking a highly motivated Demand Generation Specialist with 4+ years of experience to join our dynamic marketing...
-
Demand Generation Specialist
2 weeks ago
Bengaluru, India ANSR Global Corporation Full timeDemand Generation Specialist - US MarketDo you thrive on building creative campaigns that drive qualified leads? Are you an email marketing whiz with a knack for converting connect to conversations? If so, we want to hear from you!We are seeking a highly motivated Demand Generation Specialist with 4+ years of experience to join our dynamic marketing team. In...
-
Demand Generation Professional
2 months ago
Bengaluru, Karnataka, India IBM Full timeIntroduction Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization. Your Role and Responsibilities - Builds and publishes complex end to end programs on Marketo independently, based on...
-
Demand Generation Professional
2 weeks ago
Bengaluru, Karnataka, India IBM Full timeIntroduction Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization. Your Role and Responsibilities - Builds and publishes complex end to end programs on Marketo independently, based on...
-
Content Writer Demand Generation
1 month ago
Bengaluru, India Riverbed Technology Full timeRiverbed. Empower the Experience Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered...
-
Content Writer Demand Generation
2 weeks ago
Bengaluru, India Riverbed Technology Full timeRiverbed. Empower the Experience Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered...
-
Demand Generation Executive
2 weeks ago
Bengaluru, India Econz IT Services Pvt Ltd Full time**_______________________________** **Demand Generation Trainee** **Job Title**:Demand Generation trainee **Reports to**:Cloud Sr. Manager - BD & Analytics **Manages**:Lead generation activity. **Location**:Bangalore **Emp Type**:Full time, Permanent **Company Brief**: We are a Google Cloud Premier Partner with a customer base of over 1500. We can tell...
-
Demand Generation Professional
2 months ago
Bengaluru, Karnataka, India IBM Full timeIntroduction The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business....
-
Demand Generation Professional
2 months ago
Bengaluru, Karnataka, India IBM Full timeIntroduction The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business....
-
Demand Generation Professional
5 days ago
Bengaluru, Karnataka, India IBM Full timeIntroduction The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business....