Customer Lifecycle Marketing Executive

1 week ago

Bengaluru, Karnataka, India Varthana Full time


Job Description:


As Customer Lifecycle Marketing Executive you would own the entire planning and execution of end-to-end lifecycle marketing initiatives, ranging from first click to retention, with the focus of nurturing the entire funnel data right from visitors to customers by creating personalized experiences at each touch-points of the journey.


Your role would involve understanding the different customer journeys, segments, behaviors, insights to devise different campaigns and automations, to enhance the customer experience and drive the revenue growth.

Specific

Job Description:

  • Understand different customer journey stages, develop and execute lifecycle marketing strategies along with marketers, content writers, agencies that increase customer engagement, and revenue.
  • Collaborate with different teams, including design, content, CRM, customer experience, to develop and execute integrated marketing campaigns.
  • Create and manage various customer segmentation and targeting strategies to optimize the customer journey to execute personalized marketing campaigns.
  • Develop and execute email marketing campaigns, including promotional campaigns, newsletters and webinars, and triggered messages
  • Develop and execute WhatsApp, SMS and Webpush notification campaigns to engage customers across multiple channels.
  • Monitor and analyze campaign performance to optimize results and ROI.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform the marketing strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer engagement.
  • Effectively translate data, analytics into clear insights and actionable recommendations
  • Manage marketing automation and campaigns throughout the customer lifecycle via automation software and other systems
  • Partner with content, and design teams to drive the development of various communications and digital assets to nurture client relationships and deliver relevant content and offers using various channels.
  • Identify key, measurable metrics (upsell, resell, crosssell, churn, etc.) for lifecycle campaigns.

Customer Lifecycle Marketing Executive Requirements:

  • Bachelor's degree or Masters in marketing, business, or related field
  • Handson experience with customer engagement platforms and automation tools in either of these or equivalent platforms like WebEngage, MoEngage, Clevertap, Marketo, HubSpot, LeadSquared and Salesforce
  • 2+ years of experience in customer lifecycle marketing or related fields.
  • Familiarity with website marketing, customer engagement and key performance metrics
  • Understanding of the digital marketing landscape and a passion for building new & ROIpositive marketing campaigns at scale.
  • Strong understanding of customer behavior and segmentation.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and ability to use data to inform decisions.
  • Experience with A/B testing and experimentation.
  • Experience with WhatsApp, SMS, Email and push notification marketing.
  • Highly computer literate with capability in Email, MS Office or Google Workspace and related business and communication tools.
  • Works well under pressure and meets tight deadlines
  • A portfolio of work available for review.
Employee Benefits

Along with Best-in-Industry compensation, we offer benefits that go beyond the CTC.

  • Learning & Development: Stateofclass Learning Facilities, International Certifications, Inhouse Workshops & Learning Sessions, Self Learning Programs, 1:1 Coaching Discussions
  • Professional Growth & Development: Talent Development Programs including Career Mapping, Internal Job Postings, Managerial & Leadership Development Workshops, and Further Education Program
  • Motherhood Benefits: Extended Maternity leaves, Flexible work arrangements, and Child Care Benefits
  • Health and Wellness: Life and Health Insurance, Parental Insurance, Wellness Sessions, Health Risk Assessment, Annual Health Checkups, Gym Memberships, Tele Consultation, and Psychological Counselling
  • Financial Benefits: Financial Assistance Program, Travel & Expenses Reimbursements, Pension Scheme, and Tax Saving Options
  • Fun at Work: Office Parties, Team Outings, and Utsav Celebrations
We have a 5-day work week, a transparent, flexible, and open-door work environment that fosters innovation & learning.


We are also Great Place to Work certified for four consecutive years India's 100 Best Companies to Work and India's top BFSI companies for three consecutive years and we are also among India's top Best Workplaces for Women.

Company Background

Varthana is the largest education finance company in India headquartered in Bengaluru.


Started in 2013, the organization now has its presence in 15 states, 40 branches, and 150 spokes across India, with the goal of transforming affordable education in India.

It caters to the needs of affordable private school owners by providing financial assistance and academic support through its School loan business and is strongly committed to serving the domestic students attending college, technical training and short-term courses, or postgraduate studies by providing them with necessary loans to pursue their dream course through the Student loan business.

Varthana loans are custom-built to suit the wide range of projects that help leaders and educators unlock their school's potential, as well as for college going students to achieve their educational goals.


Varthana has successfully served over 9500 affordable private schools in 15 states which educate more than three million students and employ more than 100,000 teachers.

Varthana has also partnered with over 500 educational institutions and financed over 5000 economically disadvantaged students spread across 16 cities in India through its Student loan business.

A pioneer in the affordable education sector, Varthana is constantly in search of new opportunities to expand its horizon. It is more than a financial institution. Varthana is known for its beyond loan services, including academic and management solutions customized for affordable private schools. By offering this support, the organization is helping and equipping independent leaders in their school's growth and development.


Varthana's vision is to understand and address the challenges that school leaders face on a daily basis and to help them realize their full potential.

Another goal is to support students to excel in their studies and achieve their dream careers.

Varthana aims to make education accessible to over 10 million students by 2025 and offers a great opportunity to grow, learn and take on significant responsibilities in dynamic and fun work culture, and also offers a unique opportunity to do some very satisfying work that will significantly contribute to India's future.

Our Services

School Loans:

We aim to meet the needs of affordable private school owners by providing loan capital so they can expand their infrastructure, invest in teacher training, and introduce new learning methods into their classrooms.


Student Loans:

We provide timely loans and support to domestic students attending college, technical training and short-term courses, or postgraduate studies.


Academic Solutions:

We also support schools with academic and management solutions that help school leaders deliver an excellent education to their students and be recognized as the top school in their community.

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