Gm Product Marketing

1 week ago


Mumbai, Maharashtra, India Vodafone Idea Full time

Job Req ID:

Location: Mumbai, IN- Function: Marketing/Digital- About:

Role
Product Management

**Job Level/ Designation
General Manager

Function / Department
Marketing

Location
Mumbai

Job Purpose

  • Product management and development to drive the key business KPIs for Vi Movies and TV. (Video ,Music, Audio )
  • Ensuring revenue KPIS are met, active users and content consumption through building the loyal base (monetization, engagement and retention strategy)
  • Drive the product development working with cross functional team

Key Result Areas/Accountabilities

  • Drive Key metrics of app Performance
  • Active Users, usage, Uptime, MOU, Time Spent on the app, App Store Rating.
  • Work with internal and external stakeholders in framing and implementing an optimized UI/UX, product features and owning the product road map etc.
  • Evaluate systems, design solutions, and work with the engineering team and external platform partners to implement solutions from a consumer point of view.
  • On an ongoing basis, initiate and prioritize projects, and assist in determining the best implementation methods3rd partner OTT app integration solution
  • Manage all the initiatives of the app including Video, Shortform content and music integrations
  • Define analytics events to measure the success of features delivered
  • Experience in managing video and music services (Streaming, AVOD/SVOD, DRM, digital advertising etc.) across screens and can deliver under pressure/short timeline.
  • Manage CLM (Customer lifecycle management) inception to consumption and then converting into subscriber with 3rd party solutions, campaigns, etc.

Core Competencies, Knowledge, Experience

  • Own all aspects of the product excellence from concept, and drive it through development, acceptance, adoption and iterative changes
  • Comfortable technologies used in the content streaming universe video and music
  • Deep understanding of Mobile (Android, iOS, Windows) and web platforms like PWA.
  • Knowhow of Media platforms components
  • Core platform, CMS, CDN and 3rd party solutions
  • Knowhow of various 3rd party systems like
    analytics
  • GA, Adobe, Appsflyer, etc. and
    engagement tools like Clevertap, Moengage etc.

Must have technical / professional qualifications

  • An engineer (B.Tech) with software dev back ground [MBA would be a plus] who can relate to Business and customer problems
  • OTT experience is a pre requisite

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