Senior Manager Consumer Insights
1 week ago
We are in search of a Manager Consumer Insights for a Series A Funded D2C Wellness Brand.
About the Job:
- Delve deep into understanding the authentic human essence, various consumer profiles, behaviors, concerns, desires, and needs that influence the purchasing choices of healthcare products and services.
- Lead both quantitative and qualitative research with potential and current customers.
- Develop effective research techniques and structures to extract detailed consumer insights from a range of Indian consumer profiles spanning across different tiers.
- Create surveys incorporating well-thought questions and multiple-choice responses to track quantitative patterns.
- Devise questionnaires to evaluate consumer satisfaction levels and Net Promoter Scores (NPS).
- Conduct in-depth interviews with individuals and focus groups to uncover qualitative subtleties.
- Perform market studies and analyze consumer preferences, desires, and sentiments to innovate new products and services, and explore innovative business avenues.
- Enhance sales conversion rates by attentively listening to customer interactions, pinpoint gaps, reasons for non-conversion, purchasing motivations, and proposing sales and marketing strategies.
- Identify causes for customer attrition to enhance client retention rates.
- Monitor consumer behaviors and patterns in physical facilities to enhance the overall customer journey.
- Scrutinize customer grievances reported at clinics and call centers to enhance customer service standards.
- Evaluate consumer-doctor interactions to identify pain points, propose policy alterations to elevate consumer satisfaction levels.
Requirements:
- Postgrad degree with a focus on research and communication.
- Over 7 years of experience leading a research agency or overseeing consumer research operations on the client's end.
- Proficiency in both qualitative and quantitative research methodologies.
- Strong aptitude in articulating and presenting research outcomes, emphasizing actionable insights.
- Ready to roll up your sleeves in a dynamic startup setting amidst uncertainty.
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