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Senior Manager Consumer Insights

3 months ago

Mumbai, Maharashtra, India NetSysCon Consulting Full time
Job Profile:
  • Deep dive to understand human truth, personas, consumer behaviors, fears, frustration, desires, needs & wants that drives buying decisions of healthcare product & services
  • Lead quantitative & qualitative research with prospects & existing customers
  • Develop research methodology & framework to draw finer consumer insights of diverse bharat consumer personas residing in tier-1 to tier-3
  • Design surveys with questions and multiple choice answers to chart quantitative trends
  • Design questionnaires to measure consumer experience and NPS score
  • Conduct interviews with individuals and focus groups to dig deeper qualitative nuances
  • Conduct market research and analyze consumer needs, wants, sentiments to develop new product & services and unlock lateral business opportunities
  • Improve sales conversion by listening to customer calls, identify gaps, reasons for non-converts, buying motivations and suggesting sales & marketing solutions
  • Analyze reasons for customer churn to improve retention rates
  • Observe consumer behaviors & movements in physical clinics to improve customer experience
  • Analyze customer complaints at clinic and call center to improve customer service
  • Analyze the human interactions between consumers and doctors to identify frictions, suggest policy changes that increase consumer delight
Requirements:
  • Post graduation with specialization in research, communication
  • 7+ years of exp. leading research agency or client side leading consumer research practice
  • Hands on experience with both qualitative & quantitative research methodologies
  • Sharp ability to communicate & present research findings and highlight actionable insights
  • Willingness to hustle at startup in a ambiguous environment