Tata Consumer Product

7 days ago


Mumbai, Maharashtra, India Tata Consumer Products Limited Full time
Associate Director - Marketing

Key Responsibilities:

  • Strong Profit and Loss and Process Ownership
  • Ability to lead a diverse portfolio with multiple variations and complexities
  • Market Development is vital, as well as skillful management of the 4Ps of Marketing

Management of Profit and Loss in highly volatile and price-sensitive commodity segments:


  • Weekly price analysis and Gross Margin maintenance
  • Creation of a dynamic pricing model for each variant based on Raw Material pricing, Inventory costs, and competition pricing
  • Deriving insights for pricing strategies on a weekly basis to drive sales

Consumer Focus and Stakeholder Engagement:
  • Building a suitable consumer portfolio
  • Ensuring product availability to enhance consumer loyalty and improve economics

Identifying opportunities to expand the product range:


  • Developing pricing strategies tailored to different sales channels
  • Collaborating with teams to optimize market assortment and availability
  • Managing risks associated with the commodity business
  • Working on brand equity building initiatives to justify premium pricing
  • Enhancing digital presence and content quality
  • Utilizing collaborations and PR to promote product usage
  • Implementing internal process enhancements

Optimizing the Value Chain to improve efficiencies:


  • Implementing new procurement models to reduce costs
  • Reducing waste through better forecasting and stock management
  • Reviewing product specifications and packaging practices
  • Optimizing freight costs and supply chain touchpoints
  • Improving supply metrics and fill rates
  • Developing innovative media strategies

Creating a media mix model for targeted consumer engagement:


  • Deploying an efficient media model based on reach, frequency, and cost
  • Targeting specific markets and channels effectively
  • Driving consumer engagement on relevant platforms
  • Collaborating with cross-functional teams for business growth

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