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Tata Consumer Product
7 days ago
Key Responsibilities:
- Strong Profit and Loss and Process Ownership
- Ability to lead a diverse portfolio with multiple variations and complexities
- Market Development is vital, as well as skillful management of the 4Ps of Marketing
Management of Profit and Loss in highly volatile and price-sensitive commodity segments:
- Weekly price analysis and Gross Margin maintenance
- Creation of a dynamic pricing model for each variant based on Raw Material pricing, Inventory costs, and competition pricing
- Deriving insights for pricing strategies on a weekly basis to drive sales
Consumer Focus and Stakeholder Engagement:
- Building a suitable consumer portfolio
- Ensuring product availability to enhance consumer loyalty and improve economics
Identifying opportunities to expand the product range:
- Developing pricing strategies tailored to different sales channels
- Collaborating with teams to optimize market assortment and availability
- Managing risks associated with the commodity business
- Working on brand equity building initiatives to justify premium pricing
- Enhancing digital presence and content quality
- Utilizing collaborations and PR to promote product usage
- Implementing internal process enhancements
Optimizing the Value Chain to improve efficiencies:
- Implementing new procurement models to reduce costs
- Reducing waste through better forecasting and stock management
- Reviewing product specifications and packaging practices
- Optimizing freight costs and supply chain touchpoints
- Improving supply metrics and fill rates
- Developing innovative media strategies
Creating a media mix model for targeted consumer engagement:
- Deploying an efficient media model based on reach, frequency, and cost
- Targeting specific markets and channels effectively
- Driving consumer engagement on relevant platforms
- Collaborating with cross-functional teams for business growth
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