![Branding Pioneers](https://media.trabajo.org/img/noimg.jpg)
Advertising Specialist
1 week ago
Job Title: Google Ads Specialist
Department: Digital Marketing
Location: 750 Udyog Vihar, Third Floor, Gurgaon
Reports To: Digital Marketing Manager
Salary: 20-30K
2-3 years of Experience
Company Overview:
Branding Pioneers is a reputable digital marketing agency specializing in healthcare marketing. We use innovative digital strategies to deliver effective marketing solutions. Currently, we are in need of an experienced Google Ads Specialist with expertise in managing high-volume campaigns for hospitals, especially targeting markets in the Middle East.
Job Overview:
Joining us as a Google Ads Specialist means taking charge of designing, executing, and overseeing Google Ads campaigns for hospital clients. Your role involves crafting winning campaign strategies, conducting keyword research, creating ads using AI tools like ChatGPT, and building optimized landing pages through various platforms.
Responsibilities:
- Campaign Management:
- Manage PPC campaigns for over 20 hospital clients, handling over 100 campaigns simultaneously.
- Implement strategies for keywords, campaign structure, targeting, and display network to meet client objectives.
- Oversee campaigns in international markets, particularly tailoring strategies to the Middle Eastern audience.
- Landing Page Design:
- Create and test landing pages using platforms like Unbounce, Leadpages, or similar tools.
- Optimize landing pages to boost conversions, ensuring alignment with campaign goals and audience preferences.
- Performance Analysis:
- Track campaign performance using Google Analytics and other tools, analyzing traffic data for enhancements.
- Deliver regular reports and valuable insights to stakeholders and clients.
- Ad Creation and Optimization:
- Leverage tools like ChatGPT for crafting engaging ad content.
- Continuously refine and test ads to enhance campaign performance and maximize ROI.
- Budget Management:
- Monitor budgets and adjust bids to boost ROI based on performance metrics.
- Efficiently allocate budgets across campaigns to ensure client satisfaction.
Qualifications:
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience:
- Minimum 2-3 years of experience in managing Google Ads campaigns, with a solid background in the healthcare sector.
- Demonstrated success in handling large-scale PPC campaigns and delivering measurable outcomes.
- Experience with international campaigns, especially in the Middle East region.
- Skills:
- Thorough understanding of Google Ads, Google Analytics, and landing page builder tools.
- Strong grasp of performance marketing, conversion strategies, and online customer acquisition.
- Stay updated on the latest trends and best practices in search engine marketing.
- Excellent analytical, organizational, project management, and time management abilities.
Compensation:
- Competitive salary commensurate with experience.
- Performance-based incentives.
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