Digital Marketing Specialist

7 days ago


Gurgaon, Haryana, India Bikat Adventures Full time

About the Job:

Are you looking to join a lively marketing team as a Digital Marketing Specialist? This position is tailor-made for an ambitious individual excited to contribute to our digital marketing strategies and enhance their skills in a collaborative setting.

As the Digital Marketing Specialist, you will be involved in planning, implementing, and refining our online marketing initiatives across various digital platforms to boost brand visibility and stimulate customer interaction.


Key Responsibilities:

  • Lead the development and execution of digital marketing campaigns on diverse channels such as email, SEO/SEM, social media, and display advertising.
  • Collaborate closely with other marketing team members to produce and circulate content that informs and captivates our target audience.
  • Monitor and evaluate the performance of marketing campaigns, extract insights, and evaluate progress against objectives utilizing analytics tools.
  • Perform keyword research and apply SEO best practices to enhance content visibility.
  • Manage our social media presence across all digital platforms.
  • Devise and launch engaging email marketing campaigns, encompassing template design, call-to-action strategies, and content concepts.
  • Contribute to the optimization of the website and social media channels for SEO and user-friendliness.
  • Keep abreast of the latest digital marketing trends and potential emerging channels to maintain a competitive edge, including staying informed about digital marketing tools and software updates.

Requirements:

  • A Bachelor's degree in Marketing, Digital Media, or a related field.
  • 1-2 years of hands-on experience in digital marketing or advertising.
  • Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g. Online Analytics, Google AdWords).
  • Previous experience in crafting marketing campaigns.
  • Strong attention to detail and the ability to multitask effectively in a fast-paced, deadline-oriented environment.
  • Exceptional analytical, organizational, project management, and time management abilities.
  • Excellent oral and written communication skills.

Perks:

  • Competitive salary package.
  • Enjoy exciting adventure activities arranged by the company.
  • Access to opportunities for professional development and career progression.


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