Amazon Ads Specialist

7 days ago

Gurgaon, Haryana, India BluBird Integrated Services Full time

About the company:

BluBird Integrated Services, a dynamic startup proudly backed by RMX Industries, is pioneering integrated digital solutions from our strategic base at Vatika Business Park, Gurugram. Our team, composed of renowned experts and top-tier performers from diverse fields, is dedicated to revolutionizing how businesses engage with digital and operational technologies. By merging innovative global marketplace management, advanced CRM using HubSpot, and expertly crafted go-to-market strategies, we offer tailor-made solutions that drive efficiency, market expansion, and profitability.

Brief Summary:

We are seeking an experienced and results-driven Amazon Ads Specialist to join our marketing team. The ideal candidate will be responsible for creating, managing, and optimizing Amazon advertising campaigns to drive traffic, increase sales, and maximize ROI. This role requires a deep understanding of Amazon's advertising platform, strong analytical skills, and the ability to develop and execute effective advertising strategies.

Roles & Responsibilities:

Campaign Management:

  • Develop, launch, and manage Amazon PPC (Pay-Per-Click) campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Conduct thorough keyword research and optimization to ensure high ad relevancy and performance.
  • Implement A/B testing strategies to continually optimize ad copy, creatives, and targeting.

Reporting and Analysis:

  • Analyze sales data, advertising metrics, and market trends to inform decision-making and strategy adjustments.
  • Utilize tools such as Amazon Advertising Console, Amazon DSP, and third-party analytics tools to track and measure campaign performance.

Strategy Development:

  • Develop comprehensive Amazon advertising strategies aligned with business goals and objectives.
  • Stay up-to-date with the latest trends and best practices in Amazon advertising and e-commerce.
  • Identify opportunities for growth and expansion within the Amazon advertising platform.

Collaboration:

  • Work closely with product managers, content creators, and other marketing team members to develop and optimize product listings for better ad performance.
  • Coordinate with external partners and agencies as needed to enhance campaign performance and achieve business objectives.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience managing Amazon advertising campaigns.
  • Proficiency with Amazon Advertising Console, Amazon DSP, and other relevant tools.
  • Strong analytical skills and experience with data analysis and reporting.
  • Excellent understanding of e-commerce and online retail strategies.
  • Exceptional written and verbal communication skills.

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