Brand Strategist

1 week ago

Gurgaon, Haryana, India CashKaro Full time

CashKaro:

Founded in April 2013 by Swati & Rohan Bhargava, CashKaro is India's largest Cashback and Coupons platform with over 20 million registered users, backed by the esteemed Mr.

Ratan Tata and leading VC firms including Kalaari, Korea Investment Partners, and Affle (which successfully raised 130 Crores INR in Series C funding in November With a revenue run rate of Crores INR, we are on a trajectory to become the next Indian unicorn.- CashKaro serves as the ultimate destination for savings on online shopping, offering members the ability to compare prices, earn extra cashback, and access free coupons from over 1000 e-commerce sites, including industry giants like Flipkart, Amazon, Tata CliQ, Myntra, and Nykaa Fashion. Our dynamic work environment encourages creativity and effective teamwork, rewarding our employees for their contributions.

Our relatively flat management structure enables our team to play a pivotal role in shaping our business.- CashKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realize our vision.

This is an exciting moment to join our company and be a part of something truly extraordinary.
Role Specifics -
The role will be designated as **Process Lead

1. Strategize, create & manage all kinds of Ad & Marketing Campaigns**- Position CashKaro as India's go-to platform for online shopping and saving

  • Conceptualise brand & performance campaigns to boost CashKaro's brand awareness, acquisition and retention across all social platforms
  • Work with Retention/Design & Video team to create highly appealing and functional static performance assets
  • Work with Video team to create stellar motion & footage based assets for performance marketing, branding and employer branding
  • Work with Retention team to pitch ideas that will cater to higher conversions and hence higher retention of users
  • Be part of brainstorming sessions with campaign and strategy team, maintaining ROI driven actionable creative thinking to develop innovative initiatives
  • Manage PR for the company & co founder and coordinate with the PR agency

2. Implement Content Strategy with Marketing Thinking

  • Conceptualise, oversee, and manage the overall communication requirements across the company basis marketing objectives. From initial pitch to post, steer the thinking for the brand through online & offline platforms
  • Identify the role of social media strategies in the context of paid, earned, owned media
  • Brainstorming and working on campaign amplification ideas including and not limited to influencer strategy, engagement ideas, UGC, thumbstoppers, and more

3. Innovation

  • Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of videos that will put CashKaro on a pedestal of great content on YouTube amongst the Indian audience
**Must have Skills:
- **
1. Education - Graduate / Post-Graduate in relevant discipline
2. Experience - 3 to 6 years relevant
3. Have a deep understanding of digital & offline assets

  • You love entertainment and consume content to stay up to date with the trends.
  • Very high awareness of popculture both on and off digital, and also remain aware of the broader zeitgeist
  • Have a strong understanding of the entertainment & ecommerce industry, content creator landscape and functioning of Digital Platforms, Ecommerce platforms and Social media
  • Should be well adept with global & Indian trends, formats and developments in branded content

4. Have an immense understanding of Digital platforms its algorithm

  • Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings
  • Must know how to proactively identify partnerships and vendors for social media development
  • Assist in establishing social media benchmarks for campaign reporting

5. Be able to conceptualise, develop & implement creative ideas

  • Confident in developing and executing disruptive ideas for the brand
  • Should be adept at creative writing/ copywriting / and content strategy
  • Creativity, attention to detail, adaptability and marketing knowledge are required
  • Ability to drive creative direction and vision for multiple projects simultaneously
  • Understanding of all the stages of video content development (Concept development, production, Influencer concept finalization, shoot, postproduction)
  • Exceptional communication skills with the ability to spot grammatical errors, typos, and recommend copy changes
  • Ability to work collaboratively with different teams and departments to create something great and function independently if needed
  • Experience in working with creative teams and the ability to provide concise, clear, and actionable feedba

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