Senior Digital Marketer

1 week ago


Ibrahim Bagh Lines, India WeOwn Full time


Job Description: Senior Digital Marketer

- Plan and execute various digital marketing campaigns including SEM, email, social media, and display advertising
- Utilize property portals, Facebook, and LinkedIn as key performance channels
- Manage and optimize performance media channels with a focus on lead generation and delivering quality leads within specified CPL goals
- Oversee online brand and project campaigns to enhance brand awareness
- Identify target audiences across devices and create engaging digital campaigns to drive user action
- Measure and evaluate the performance of digital marketing initiatives against ROI and KPIs
- Utilize insights to optimize campaign performance and conduct A/B and multivariate testing
- Assess end-to-end customer experience across channels and optimize landing pages and user funnels
- Collaborate with agencies, publishers, and ad-networks for effective digital marketing strategies
- Responsible for media strategy and planning to drive leads, walk-ins, and revenue generation

Desired Candidate Profile:
- Experience in digital marketing, preferably in Real Estate sector
- Bachelor's degree or Post Graduation in a related field
- Proficient in SEO, SEM, PPC, social media, email marketing, and content marketing best practices
- Excellent written and verbal communication skills with copywriting and editing abilities
- Familiarity with marketing automation tools, CRM platforms, and web analytics software
- Ability to work both independently and in a team while managing multiple projects efficiently
- Strong analytical skills and attention to detail, leveraging data for decision-making
- Creative mindset with a strong interest in digital marketing and emerging technologies

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