Prospect Conversion Program Manager

1 week ago

Gurgaon, Haryana, India Gartner Full time

About the Business Unit

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve, and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

The Program Manager role in Experiential Marketing provides a unique opportunity to play a critical role in helping to transform Corporate Marketing at Gartner. The PM will partner closely MVP of Experiential Marketing & Innovation, as well as leaders in Conferences and Sales, to support the evolution of our prospect programs at Conferences.

This role is virtual-first / hybrid and based in Gurgaon, India.

What You Will do:

Leverage a data-driven approach to assessing the performance of prospect programs at Gartner Conferences, identifying levers to pull to improve performance, and executing on those levers to drive evolution. Create comprehensive set of inputs to drive decision-making including analytics, customer insights, and seller behaviors and feedback. Build programs from the ground up. Design and run pilots to improve prospect identification and conversion, and scale successful tests into full-scale programs with speed and accuracy. Also, work closely with Experiential Marketing leaders and Invitational Program leads to run pilots within existing programs as well. Demonstrate full product service ownership over strategic initiatives for Experiential Marketing including framing the problem, creating and assessing proposed solutions, conducting and assessing results of tests, and ensuring stakeholder alignment. Collaborate with leaders across Marketing, Conferences, Sales, and beyond to programmatically drive progress toward business objectives, successfully managing stakeholder needs and driving consensus. Lead process for regular executive leadership updates on prospect conversion programs, and personally report program and pilot results in executive steering committees. Program manage setback for leadership updates and own PPT slide creation, working across presenters. Drive problem-solving on strategic topics with executive-level leaders across the business, and ensure total stakeholder alignment on all strategic initiatives. Present regularly to senior-level leaders to gain input and take decisive action in moving initiatives forward. Support a variety of cross-functional initiatives, including long-range planning efforts as part of larger Experiential Marketing initiative as needed.

What You Will Need:

7+ years of business experience in an agile fast-paced environment with program ownership and execution. Strategic leadership potential; ability to synthesize a clear, consistent vision and implement effective programs Experience accessing various data points to derive business outcomes, draw conclusions, and implement change. Ability to gain insights and build connections with global, senior stakeholders Strong skills in program management, critical thinking, data-drive storytelling / charts, and storytelling and presenting through PPT slides Demonstrated track record of running effective pilots and turning into scaled programs with full product service ownership miindset Demonstrated track record of designing and managing optimized processes, projects and programs in a global workforce environment. Bachelor's degree preferred MBA or equivalent degree a plus

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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