Account Strategist

1 week ago


Gurgaon, Haryana, India Newton Full time

Job Title: Senior Executive/Assistant Manager - Account Strategist at Affle India Limited

Position Description:
To play a crucial role as the main point of contact between the campaign delivery and sales teams, taking charge of managing the assigned accounts effectively.
Candidates with experience in AdTech, SaaS, MarTech, or the Product base industry are encouraged to apply,

Key Responsibilities:
- Lead the development and expansion of relationships with top app advertisers and performance marketing agencies in the client portfolio.
- Handle and nurture client partnerships for User Acquisition services.
- Develop, plan, and execute campaigns on Apple Search Ads.
- Utilize advanced insights and optimization techniques to surpass client Key Performance Indicators (KPIs).
- Monitor and evaluate campaign performance regularly.
- Conduct detailed data analysis, optimize efficiently, and provide comprehensive reports.
- Educate clients on Apple Search Ads campaign strategies.
- Ensure clients are well-informed about implemented strategies and their impact on objectives.
- Collaborate proactively with Sales, Client Management, Design, Engineering, Product Management, and Finance teams.
- Foster effective communication and collaboration across departments.
- Work closely with Product Management, Tech, and Data Science teams.
- Offer feedback on campaign execution, provide valuable input for development initiatives, and facilitate testing and feature rollout.

Desired Skills:
- 2-4 years of experience in performance advertising account management.
- Strong communication skills in English, both written and verbal.
- Bachelor's degree or higher qualification.
- Strong market acumen and a well-established network.
- Proficient in analytical skills.
- Advanced proficiency in MS Excel, Google Sheets, and Pivot Tables for data analysis.

About Affle India Limited (Newton):

Office Location:
Gurugram

About the Company:
Affle is a global technology firm with a unique consumer intelligence platform that offers consumer recommendations and conversions through relevant Mobile Advertising.
The platform aims to maximize marketing returns through contextual mobile ads and combating digital ad fraud.
Through its unique Affle2.0 Consumer Platforms Stack, including Appnext, Jampp, MAAS, mediasmart, RevX, Vizury, and YouAppi, Affle provides integrated consumer journeys for marketers to drive high ROI and measurable outcome-led advertising.
Affle (India) Limited had a successful IPO in India and is now listed on stock exchanges (BSE and NSE).
Affle Holdings in Singapore promotes Affle (India) Limited and counts Microsoft and Bennett Coleman & Company (BCCL) among its investors.

For more information:
Affle Website -

About Newton:
Newtwon is a specialized Apple Search Ads management platform focused on performance, backed by data intelligence and extensive expertise to fuel business growth.
Newton is designed to target and optimize Apple Search Ads user acquisition campaigns for various bottom-of-funnel goals like app installs, user activation, product purchases, and more.
By utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can enhance visibility and market share for their iOS app through Apple Search Ads.
This approach helps acquire new customers and enhance business growth with a remarkable ROI from mobile advertising efforts
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