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Media Buyer – CPL
2 weeks ago
JOB DESCRIPTION
· Implement advanced analysis and optimization techniques to scale paid media campaigns on Facebook, Instagram, Google, Native platforms.
· Conduct A/B tests to identify and leverage the highest-performing offers, creatives, landing pages, and ad strategies.
· Provide strategic direction for conversion-focused ad creatives and get compelling ad copies based on data insights and campaign objectives.
· Stay abreast of industry best practices, emerging trends, and Facebook / Google/ Native ad Policies to maintain campaign compliance and effectiveness.
· Manage large monthly budgets effectively, optimizing campaigns for maximum ROI and targeting various geographic locations, notably the US & Canada.
· Provide regular reports and insights on campaign performance and optimization strategies
· Using different Spy tools and VPNs to analyze offers, creatives, landers, funnels, and market trends
· Ensuring compliance with industry regulations, affiliate network and best practices in media buying and planning
· Collaborate with cross-functional teams such as tech and creative teams for creatives and landing pages.
ELIGIBILITY CRITERIA
· 2+ years of media buying experience with Meta, Google, Or Native platforms with expertise in running Lead Generation / Pay-Per-Call campaigns for US, Canadian Location
· Experience generating leads for Home improvement / ACA / Debt / Travel Verticals
· Understanding of setting up trackers like Voluum, Bemob, Redtrack & Ringba
· Certified Google Fundamental, Search Network, Display Network, Analytics
· Meta Blueprint certified
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