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Content Marketer

3 months ago

Bengaluru, Karnataka, India Qoruz Full time
Content Marketer (SaaS)

Responsibilities:
Identify target audiences and create buyer personas to tailor content for maximum impact.

Plan, research, and create high-quality, engaging content across various formats:Long-form content:

Blog posts, white papers, case studies, focused on influencer marketing best practices

Product/Use Case content:
Craft compelling blogs and landing pages that showcase Qoruz's features and benefits, highlighting real-world use cases

Short-form content:
Social media posts, email marketing copy, designed to attract leads and drive conversions.
Oversee the content production schedule and ensure its timely and consistent delivery.

Analyze content performance using website analytics tools and track key metrics (e.g., traffic, leads, conversions) to measure success and identify areas for improvement.

Continuously adapt and refine content strategy based on data-driven insights.
Provide expert-level content editing and revisions, ensuring clarity, consistency, and brand voice across all marketing materials.
Edit and repurpose content from webinars, podcasts, and other sources into engaging blog posts and social media content.
Conduct research and write insightful, thought-leading content that positions Qoruz as a leader in the influencer marketing industry.
Create and maintain a captivating email newsletter to nurture leads and keep subscribers engaged.

Requirements and Qualifications:

We're seeking a talented candidate with:2+ years' experience writing social media or blog contentStrong copywriting skills and creative flairPassion for startups and interest in the ecosystemProficient understanding of platforms like LinkedIn and TwitterSelf-driven with an entrepreneurial spiritAnalytical mindset and data-driven approachSales enablement content creation (decks, case studies, objection battlecards) & email marketing experience.