Marketing Automation Specialist

1 week ago

Bengaluru, Karnataka, India JFrog Full time

Marketing Automation Specialist

Bangalore, India | Marketing Share position

At JFrog, we're reinventing DevOps to help the world's greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you're willing to do more, your career can take off. And since software plays a central role in everyone's lives, you'll be part of an important mission. Thousands of customers, including 75% of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call "liquid software." Wouldn't it be amazing if you could join us in our journey?

JFrog is seeking a Marketing Automation Specialist to orchestrate closed loop technical processes and automation that support our EMEA/APAC/Global Demand Generation and SDR Teams. This role reports directly to the (global) Director of Marketing Operations.

Responsibilities:

Build, execute, and maintain Demand Gen campaigns and marketing automation workflows (emails, landing pages, forms). Set up, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring and lead routing. Define and report on campaign performance. Create nurture campaign flows. Make recommendations for improvements and optimization of content, mix, frequency, etc. to exceed MQL generation and revenue goals. Data management including database segmentation, lead list management/upload. Partner with the Demand Gen, Field Marketing and other teams to coordinate, launch, and measure sales & marketing campaigns.

Desired Skills and Experience:

3+ years of current Marketo and Salesforce preferred (Marketo 'power user'). Marketo certification or agency experience preferable Database management and optimization within a growing B2B organization Ability to work independently with minimal supervision Flexible and adaptable while working to meet deadlines with close attention to detail Collaborative, team player, with experience working in global teams Excellent communication skills

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