Engagement Lead

7 days ago

Hyderabad, Telangana, India Roche Full time
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Engagement Lead - Digital Analytics

Roche India - Roche Services and Solutions

Chennai or Hyderabad

A healthier future. It's what drives us to innovate.

To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.

Creating a world where we all have more time with the people we love.

That's what makes us Roche.


Roche has established Global Analytics and Technology Center of Excellence (GATE) at Chennai and Hyderabad to drive analytics & technology driven solutions by partnering with Roche affiliates across the globe.

Your Opportunity

  • Serve as the primary point of contact for GPS (Global Product Strategy) stakeholders ensuring effective communication and collaboration & help them focus on highvalue tasks and supporting various strategic initiatives.
  • Actively listen to and interpret stakeholders' business needs, structuring them into analytics questions pertaining to Digital analytics
  • Lead the team and stakeholder discussions, act as thought partner and provide them with high quality analytics solutions and recommendations from digital marketing channels, utilizing Google/Adobe Analytics, social platforms, emails, and campaigns
  • Use business expertise to synthesize analytics results from multiple sources, drive insights generation, and develop actionable recommendations
  • Understand the stakeholder needs, prioritize and manage the day to day tasks of self and team accordingly
  • Maintain a thorough awareness of the service catalog and capabilities of all analytics delivery teams to triage effectively and collaborate internally to relay requirements, prioritize requests, and ensure timely delivery of insights and reports
  • Understand stakeholder priorities to plan the analytics pipeline and identify meta themes to introduce selfserve solutions where suitable
  • Involve SMEs to bring appropriate expertise to the stakeholders for elevated conversations, structuring complex needs and addressing business needs effectively
  • Clearly communicate operational excellence KPIs and future analytics strategy, based on request type intake, to the GPS operational governance leads
  • Along with the capability manager, plan and conduct training programs to develop subject matter expertise in the team
  • Be involved in the decision making and make significant contributions across key initiatives to help grow the GATE team
Who you are

  • You holds bachelor degree with 812 years of experience with 5 years in insights and analytics in a similar role, showcasing robust proficiency in data analytics, business intelligence, or related domains with EU/Global focus is a must
  • Excellent communication, customer engagement, presentation skills (including presentation tools such as MS Office and Google suite with the ability to effectively engage and influence stakeholders at all organizational levels
  • Good pharma domain knowledge of trends and nuances in the industry, customers, brands and other priorities
  • Localized expertise in Ex-US market dynamics & secondary data sources (such as Customer engagement data (inc email, web, sales force etc.), Sales (subgeography level), 3rd party engagement data, Social media data etc.) and prior experience of handling crosscountry teams would be an advantage
  • Proficient understanding of analytics use cases in the Pharma industry (pertaining to Digital analytics) , and techniques (data types, high level analytical methods) to address use cases effectively
  • Knowledge of attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and reporting tools
  • Specialization in digital analytics, including campaign and website analytics, content analytics (email subject lines, templates, website content), to generate insights and support digital campaign and content production teams
  • Unstructured problem solving aptitude to be able to analyze complex business problems and determine high level analytical approaches and solutions
  • Experience in managing analytical service programs comprising activities such as prioritization, feedback management etc.
  • Prior experience with request management systems like Adobe Workfront, ServiceNOW, etc., is preferred.
  • Familiarity with specific analytics tools/software (such as Adobe Analytics suite, Google Analytics) is a must and (R/Python, Excel etc.) is preferred
  • Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing is preferred
  • Familiarity in advanced SQL and database concepts, including query optimization and performance tuning is good to have
  • Exhibit strong leadership, adaptability, and teamwork skills to effectively manage and drive successful analytics projects
Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.

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