Group Product Manager

1 week ago


Mumbai, Maharashtra, India SUN PHARMA Full time

Name:

Job Grade:

G9B

Job Title:

Group Product Manager

Function:

Marketing

Location:

Mumbai

Job Summary

The Group Product Manager is responsible for the development, collaboration, implementation, and accountability of HCP marketing strategy and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role requires leadership and the ability to lead various assignments to help the business unit achieve its overall goals. The Product Manager works closely with cross-functional teams and leverages market intelligence to drive marketing strategy implementation and ensure effective execution.

Areas of Responsibility

Developing business plans/ market strategies for the products within the assigned portfolio. Making Brand plan, Brand strategy & competitor analysis of the brands. Planning & timely delivery of promotional inputs. Conducting meetings, Product launches, organizing CMEs Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy. Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.

Job Scope

Internal Interactions (within the organization)

Across Functions and Hierarchy

External Interactions (outside the organization)

Customers, Vendors, Agencies, Societies/Associations, and other stakeholders important for marketing in the country

Job Requirements

Educational Qualification

BSc/B Pharma, MBA (Marketing)

Specific Certification

Advanced Excel Skills – Preferred



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