Group Product Manager

3 weeks ago

Mumbai, Maharashtra, India Abbott Full time

Purposeof Job:

  • As ProductChampion,demonstratesexcellentknowledgeandpractice in sales & marketing, and fully exploits the fullmarket potential of AbbottEPD products
  • To manageandmarketthe company's entireproductrange(includingalltherapyareas) throughthedeveloping,planning,implementing, measuring and being accountableforbrand plans which optimizeprofitability,marketshareandrevenue growth in theshortand long term.
  • Developsmarketingstrategies,plans,andtacticstogetherwith all other necessary elements and effectivelycommunicatesthese to thesales teams in order to ensureproperimplementationthereof to ourcustomers.

KeyAccountabilities,ResponsibilitiesandDeliverables:

  • Toeffectivelycommunicate/designcommunicationmaterialforproductbenefits to all therelevantstakeholders in the value chain (Private sector + StateSector)
  • Toprepare andpresentmarketingbusiness plan (brandplans)perpromotedproduct on anannualbasis
  • Toprovidestrategicproductdirection & tocreateand execute producttacticalplansalignedwithstrategywithinspecifiedtimeframes via thesalesforceand to measurequantitatively and qualitativelythereafter
  • Maintainkeycustomer andopinionleader contact to maximize Abbott EPD productperformance in the respectivetherapeutic fields and support currentandfutureobjectives
  • To maintain andimproveproductknowledgeof the salesforceand sales managers and to continuallyupdateknowledgeontheproduct,competitorsandtherapeutic area
  • Toachieve targets forsales, grow marketshare,profitcontributionandmarketpenetrationfor all portfolioPLN)
  • Tomonitorbudgetsforand controlallocatedpromotionalexpenditureforthe product(s)
  • Ensurepricingforproductswithin your area of responsibilityreceive the priorauthorizationof the Abbott EPD AfricaManagementbeforebeingextended to thecustomers
  • Manage the new productintroduction(NPI)process and ensureuploadingofrelevantBCFs after obtainingapproval from MarketingManager/General Manager
  • Planningandimplementation of productlaunches,includingHCPeducation,promotions,stocking,functions, road shows
  • Tocreate,togetherwithDemandPlanning & Logistics, and be jointlyresponsiblefor accuratemonthlyrollingforecasts(SP&E + Mix - 28 monthforecast)
  • Responsibleforoverseeingmarketsurveys/researchandsalestrendsreviewswhileeffectivelyutilizingavailablemarketintelligencetools(IMS,Impact RX, InternalAbbottSalesreportsetc.) to identifycustomerbuyingpatterns,salesperformanceandmarket dynamics
  • Regular fieldworkwithrepresentatives,monitoringmarketing plans (brandplans),identifyingopportunitiesandgainingmarket intelligence
  • Manage thirdpartyrelationswithrelevantcompanies where Abbottproducts have been out- licensed / third party products have been in-licensed as per specificcontractual obligations

JobSpecification:

Qualifications:

  • Tertiary qualification in HealthSciences/BusinessSciencesorequivalent.Additionally,Marketingqualification / IMM / Commercialqualificationortraining is anadvantage.

Experience:

  • 7-10 yearsrelevantpharmaceuticalsales & brandmanagementexperience
  • Handling multiplebrands across therapy areas andcross-geographyexposurewill be anaddedadvantage

KeyCompetenciesRequired:

Managerial:

  • Effective strategic planning abilities
  • Effectively communicatecommercial value of Abbott products to targetaudience
  • Effectiveforecastingandbudgeting skills
  • ProjectManagement Skills
  • Learns new or changing job processes, tasks/trends & applies them to the workasappropriate
  • Createsroleappropriate plans, actionsteps & timetables to supportstrategy,goals & assignments
  • Takesthoughtfulaction, appropriately balancing speed and risk involved
  • Proactivelyidentified work issues/obstacles,communicatesthem to leadership/peersand creates appropriate contingency plans
  • Usesexperience,data,external/internalcustomer input to createbetterwork solutions
  • Delivers on expectationsandmeet commitments, holds self-accountable for results

Behavioral:

  • Effective negotiationandcommunication skills
  • Effective Presentation Skills
  • Good interpersonal skills & ability to influenceat all levels
  • Works with a sense of urgency to deliver results
  • Tactfully challenges assumptions and traditionalways of doing things
  • Thoroughly analyzes problems to identify causesand not just symptoms
  • Offers culturally appropriate, frequent and constructive feedback to peers and seniors
  • Asks forfeedback on strengths and weaknesses, uses the input to improve performance
  • Usesan understanding of the largerbusiness context to more effectively completework

Functional/Technical:

  • In-depthknowledge of pharmaceuticalindustry and itsdistributionchannels
  • Creative and planningability
  • Computerskillsincludinggoodknowledge of Excel,PowerPoint,Word and Outlook
  • Sound businessandfinancialacumen
  • MeetQuality/Compliancestandards
  • Identifiesandimplementsprocess/productimprovementsthat benefitcompany and customers

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call or email


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