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Business Strategist

3 months ago

Delhi, Delhi, India Pulp Strategy Full time

Pulp Strategy is seeking a strategist with minimum 3-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency.

The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.


Reporting of the role
This role reports to the BD team head,

3 best things about the job:

  • You get to work on iconic brands with an award-winning team
  • Entrepreneurial environment with high growth opportunities and intellectual freedom.
  • Fun on the job, with an extremely spirited and talented team

Measures of success -

In three months, you would have:

  • Complete knowledge of the categories of key targeted industries
  • Present brand, campaign strategies and data driven insights.
  • Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.
  • Able to understand agency and client working style and deliver on his/her daytoday requirements
  • Independently work on tools needed to build data driven creative campaigns
  • To participate in idea generation sessions

In six months, you would have:

  • Developed and see at least 3 key strategies being implemented in your key accounts
  • Developed a good client relationship, and trust.
  • Proactively taking initiatives for sharing additional information with team and client
  • Codify learnings and best practices on Digital, across platforms.
  • Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:

  • Worked on end-to-end award-winning solutions and campaigns
  • Led key client pitches with the business ream leading to additions to the agency client portfolio.
  • Creating strategies along with cross teams and seamlessly integrating digital, onground, and branded content for brands.
  • Prepared and submitted award entries.
  • Train and mentor new joinees

Some of the things we'd like you to do:

Digital Landscape understanding

  • Strong understanding of the digital platforms
  • Facebook, AdWords, Programmatic, affiliate, and other platforms
  • Should be wellversed with planning tools like sem rush etc.
  • Awareness of emerging/new technologies that can be leveraged to drive brand salience
  • Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business
- and long-term objectives

  • Excellent creative understanding and a keen understanding of creative strategy
  • Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
  • Understanding the brief and campaign objectives from the client
  • Identify key audiences sizing and profile using data points, to determine whether given audience can achieve the client's business objective
  • Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

A Bit About Yourself

  • Experience: 35 years in an agency including client advisory
  • Strong organizational skills, detailoriented and capable of multitasking
  • Solid understanding of media concepts/terms, creative and budget requirements
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • Strong written and verbal communication skills including the desire to progress
  • Proven problemsolving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
  • Highly articulate, storytelling capability
  • Selfmotivated, proactive, highly organized, and drives for business results with urgency
  • Able to design, implement, and analyze primary consumer research with mínimal supervision

Minimum qualifications:

  • MBA or master's degree in Marketing
  • 35 years' experience