Content Strategist

3 months ago

Delhi Delhi, India AdPushup Full time

**Content Strategist**:
AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit.

As a Content Strategist in a leading Advertising Technology company, you will be a key member of our team in driving the organic growth of the company. Your primary responsibility will be to create insightful content and drive traffic to our website.

**Your Day-to-Day Tasks Include**:

- Creating compelling, research-intensive content that captivates and engages our audience
- Collaborating closely with the marketing team and driving overall traffic growth.
- Conduct thorough competitor analysis, going beyond surface-level observations to uncover content gaps and opportunities within the industry.
- Refining and enhancing our content strategy, ensuring it stands out in a competitive landscape.
- Collaborating closely with the marketing team to ensure consistency in messaging and branding across all content channels.
- Staying Abreast Of Industry Trends and Tools
- Staying informed about industry trends, best practices, and emerging technologies within the Advertising Technology space through continuous research.
- Leading overall Content Marketing Strategy development.
- Playing a crucial role in helping demand generation teams achieve their targets by helping build the right content and positioning.
- Designing content marketing strategies and setting short-term goal

**You Should Have**:

- 3+ years of experience as a Content Manager or Content Strategist
- Proven experience in content marketing and content strategy, with a focus on heavy research-driven content creation.
- Strong understanding of SEO principles and content optimization.
- Exceptional written and verbal communication skills.
- Proficiency in using analytics tools (GA 4).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Ability to Manage content calendar, scheduling, and publication of content across various platforms.
- Ability to analyze web traffic metrics.
- Ability to share content through various channels, ensuring strong web presence.
- Exceptional writing, editing, and proofreading skills with a knack for adapting voice and style to fit various audiences and platforms.
- Strong analytical skills, with experience in using data to inform content decisions and strategy.
- Other duties may be assigned as needed to meet the organization’s goals and objectives

**Why Should You Work for AdPushup?**:
At AdPushup, we have:

- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
- Talented and supportive peers who value your contributions.
- Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be - always pushing the boundaries and growing both personally and professionally.
- We believe in tangible work done & actual performance, instead of measuring conventional benchmarks such as work-hours, clock-in/clock-out, etc.
- Transparency: an open, honest and direct communication with co-workers and business associates.

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