Business Strategist

1 week ago

New Delhi, India Pulp Strategy Full time

Pulp Strategy is seeking a strategist with minimum 3-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

**Reporting of the role**

This role reports to the BD team head,

**3 best things about the job**:

- You get to work on iconic brands with an award-winning team
- Entrepreneurial environment with high growth opportunities and intellectual freedom.
- Fun on the job, with an extremely spirited and talented team

**Measures of success -**

**In three months, you would have**:

- Complete knowledge of the categories of key targeted industries
- Present brand, campaign strategies and data driven insights.
- Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.
- Able to understand agency and client working style and deliver on his/her day-to-day requirements
- Independently work on tools needed to build data driven creative campaigns
- To participate in idea generation sessions

**In six months, you would have**:

- Developed and see at least 3 key strategies being implemented in your key accounts
- Developed a good client relationship, and trust.
- Proactively taking initiatives for sharing additional information with team and client
- Codify learnings and best practices on Digital, across platforms.
- Identify meaningful trends to bet on, in an increasingly dynamic media landscape

***In 12 months, you would have**:

- Worked on end-to-end award-winning solutions and campaigns
- Led key client pitches with the business ream leading to additions to the agency client portfolio.
- Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.
- Prepared and submitted award entries.
- Train and mentor new joinees

**Some of the things we’d like you to do**:
***Digital Landscape understanding**
- Strong understanding of the digital platforms
- Facebook, AdWords, Programmatic, affiliate, and other platforms
- Should be well-versed with planning tools like sem rush etc.
- Awareness of emerging/new technologies that can be leveraged to drive brand salience
- Comfort and experience with B2B, B2C digital strategy.

**Understanding Client Business**
- and long-term objectives
- Excellent creative understanding and a keen understanding of creative strategy
- Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)
- Understanding the brief and campaign objectives from the client
- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
- Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

**A Bit About Yourself**
- Experience: 3-5 years in an agency including client advisory
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Strong written and verbal communication skills including the desire to progress
- Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
- Highly articulate, story-telling capability
- Self-motivated, proactive, highly organized, and drives for business results with urgency
- Able to design, implement, and analyze primary consumer research with mínimal supervision

**Minimum qualifications**:

- MBA or master’s degree in Marketing
- 3-5 years’ experience

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