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Head of Marketing

3 months ago

Kolkata, West Bengal, India mjunction services ltd Full time

Responsibilities Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations Building and Strengthening of the mjunction brand, position the organization as a thought leader in space of e-marketplace Research and gather target customer data to define the product positioning and communication strategy Develop marketing communications and content assets to drive reach, demand, engagement and loyalty Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales Leverage marketing automation - implement and manage the marketing technology stack Build long-term strategies for customer marketing and lead the marketing team in execution over the short/medium term Robust and detailed measurement and reporting processes Deliver Marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisition Candidate specifications: 10 years with a minimum of 3 years' experience in a lead role in the Marketing space Experience in driving Product Marketing, Demand Generation or Growth functions Excellent communication and presentation skills Leadership/people skills Exposure to marketing automation tools B2B Enterprise SaaS marketing experience preferred Benefits: Medical and life insurance Paid time off World-class training and educational resources Well-being programs to support mental and physical health Giving and volunteer programs to benefit charitable organizations and local communities Discounts on products, services, and experiences under the TATA group umbrella