Head of Digital Marketing

2 days ago

Kolkata, India Magicminds Full time

Job Description


We are looking to onboard a Head of Digital Manager to build our brand in the minds of CXOs and leaders of fast-growing startups based out of the USA and Canada. This is a super important role as it will be at the intersection of marketing, sales and strategy. 


The individual is expected to create high-impact lead generation, compelling content and craft new campaign ideas. She/He is expected to continuously showcase our mission, values and USPs which can result in higher conversion,


About Magicminds


At Magicminds, we craft impactful software products with quality and precision, designed to drive growth. Specialising in custom mobile app development, we partner with businesses from creativity and design to deployment, turning visions into powerful products that transform and drive revenue for sustainable growth. 


About The Role


The Head of Marketing will lead marketing initiatives from the ground up, expecting to drive a 0 to 1 journey for the company’s marketing efforts. We are looking for a problem solver, a doer—someone who gets things done and isn’t just focused on management but on execution and results.


Key Responsibilities:

  • Develop and execute comprehensive B2B marketing strategies to drive lead generation, client acquisition, and retention.
  • Lead PPC and account-based marketing (ABM) campaigns targeted at key business decision-makers across industries.
  • Align marketing efforts closely with sales and product teams to ensure consistent messaging and achieve business goals.
  • Execute content marketing initiatives like thought leadership pieces, case studies, and product showcases that demonstrate Magicminds’ expertise.
  • Manage and optimize organic marketing channels (SEO, email marketing, social media) for maximum brand visibility and engagement.
  • Build a data-driven marketing approach with a focus on measuring campaign performance and ensuring high ROI.
  • Be hands-on in delivering marketing initiatives—driving actions, solving problems, and ensuring success at each step.
  • Lead and develop a marketing team focused on creativity, accountability, and performance.


Required Skills:


  • 5+ Years of Proven experience in B2B marketing within IT services or software development industries.
  • Deep understanding of digital marketing, lead generation, and ABM strategies.
  • Strong capability to build and execute campaigns that resonate with C-suite executives and drive business outcomes in the USA market.
  • Demonstrated ability to operate in a 0 to 1 journey, establishing marketing foundations from scratch.
  • Hands-on experience in delivering results, managing budgets, and optimizing high-ROI marketing initiatives.
  • Excellent communication and leadership skills, with a focus on driving action and growth.

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