Performance Marketing Executive with E-commerce Expertise

1 week ago

Gurgaon, Haryana, India Hemped Souls International LLP Full time
Job description

Profile – Digital Performance Marketer

Experience - 6 month to 1 years

Location - DLF Phase 2, Sector 25 Gurgaon (Work from Office)

Budget – 20k - 30K

Additional- Sick leave

Working Days - Monday- Saturday (6 days)

*Looking for an Immediate Joiner

About HSI

Hemped Souls International LLP is India's Largest Hemp Company and the makers of the First CBD Oil in India. We work towards nurturing a better lifestyle for people with the natural power of hemp and CBD. Role Description This is a full-time on-site Content Writer role located in Gurugram. The Content Writer will work collaboratively with the marketing and communications team to create and edit content for various platforms such as websites, social media, email campaigns, and blogs. The Content Writer will also support in SEO optimization and content planning and strategy.

Job Description:

We are seeking a highly motivated and results-driven Digital Performance Marketer to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and conversion across various online channels. The ideal candidate is passionate about data-driven marketing strategies, possesses strong analytical skills, and has a proven track record of achieving measurable results in a fast-paced environment.

Responsibilities:

Develop and implement comprehensive digital marketing strategies to achieve business objectives, including but not limited to lead generation, sales conversion, and brand awareness.

Plan and execute digital advertising campaigns across multiple platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising networks.

Conduct thorough keyword research and audience segmentation to optimize campaign targeting and messaging for maximum effectiveness.

Create compelling ad creatives, landing pages, and ad copy that resonate with target audiences and drive engagement and conversion.

Monitor campaign performance closely, analyze key metrics, and identify optimization opportunities to improve ROI and achieve KPIs.

Utilize web analytics tools such as Google Analytics to track user behavior, website traffic, and conversion paths, and generate actionable insights.

Collaborate with cross-functional teams including creative, content, and product teams to ensure alignment of marketing efforts with overall business goals and brand messaging.

Stay informed about industry trends, best practices, and emerging technologies in digital marketing and advertising, and implement innovative strategies to stay ahead of the competition.

Conduct A/B testing and experiments to optimize campaign elements such as ad creatives, landing page designs, and audience targeting for continuous improvement.

Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Requirements:

Bachelor's degree in Marketing, Advertising, Business, or related field. Advanced degree or certifications in digital marketing are a plus.

Proven experience in digital marketing, with a focus on performance marketing, paid advertising, and campaign optimization.

Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising networks.

Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Proficiency in web analytics tools such as Google Analytics to track and measure campaign performance and user behavior.

Excellent communication skills with the ability to effectively collaborate with cross-functional teams and present findings and recommendations to stakeholders.

Creative thinking and problem-solving skills with a proactive and results-oriented mindset.

Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.

Knowledge of SEO principles, content marketing, and social media marketing is a plus.

Previous experience in e-commerce, SaaS, or tech industries is desirable but not required.

Join our team and play a key role in driving the success of our digital marketing efforts. If you are passionate about leveraging data and technology to achieve marketing goals and thrive in a dynamic and collaborative environment, we would love to hear from you. Apply now and take the next step in your digital marketing career

Apply here or call HR

Learn more about us:

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