ANS Commerce

1 week ago

Gurgaon, Haryana, India ANS Digital Pvt. Ltd Full time
About the Role:

Join our team as a Product Marketing Manager (PMM) at ANS Commerce and become a key player in promoting our cutting-edge e-commerce solutions.

Collaborate with various internal teams like product development, sales, and customer success to ensure our solutions effectively target audiences and bring maximum value to our customers. Conduct thorough market research to grasp customer needs, competitive landscape, and industry trends.


  • Develop a robust product marketing strategy for assigned solutions, covering positioning, messaging, and go-to-market plans.
  • Create engaging product collateral, including presentations, case studies, white papers, and blog posts.
  • Plan and execute launch campaigns to generate enthusiasm and boost product adoption.
  • Work closely with the sales team to craft impactful sales enablement materials and presentations.
  • Improve customer experience by creating product training materials and user guides.
  • Monitor and assess the performance of product marketing campaigns, tweaking strategies when necessary.
  • Keep up to date with the latest e-commerce trends and technologies to guide product marketing decisions.
  • Engage in offline events to showcase ANS Commerce solutions and enhance brand recognition.
  • Evaluate product marketing campaign performance across various channels, like email, SMS, and WhatsApp, and adjust strategies accordingly.
  • Require a minimum of 3-5 years of experience in product marketing, particularly in the e-commerce or B2B SaaS industry.
  • Proven track record of creating and implementing successful product marketing campaigns.
  • Solid grasp of marketing fundamentals, including market research, messaging, and content development.
  • Exceptional written and verbal communication skills, with the ability to customize messages for different audiences.
  • Proficiency in digital marketing tools and analytics platforms.
  • Capable of working autonomously and handling multiple projects simultaneously.
  • Strong analytical abilities and data-driven decision-making skills.
  • A keen interest in ecommerce and a thorough understanding of the Indian e-commerce landscape (an advantage).
  • Experience in a fast-paced, dynamic work environment (a plus).
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