Regional Business Manager

2 weeks ago

Cochin, Kerala, India Royal Enfield Full time
Job Requirements

Position Title

Regional Business Manager

Reports To

Zonal Business Head

Function

Business Markets – India+

Job Grade

Team Manager

Job Purpose :

The Regional Business Manager will plan and implement strategies to achieve region wise volumes in the Motorcycle Business which includes Motorcycle's bookings target, Market share (booking no. based)and Penetration of MTO sales. The incumbent will ensure that budgeted volumes/Revenues are achieved in GMA, Apparel, Ext. Warranty, AMC and RSA. He/ she will strive to improve operational efficiency of the business by identifying areas of process improvements.

Key Responsibilities :

  • Achieve motorcycle sales targets & revenue as per Strategic Business Plan.
  • Achieve SBP targets of Apparel, GMA and Value Added services( EW, RSA etc)
  • Liaise with cross-functional teams to develop Marketing Initiatives for Marketing Activation/ PR activation, Rides Activation and to increase Media coverage and influence base in the region as per plan
  • Achieve consistent growth in market share
  • Monitor Customer Satisfaction Scores on Sales by tracking In Moment Scores, Google Ratings, Complaint per 100 retails etc.
  • Ensure adherence to the monthly plan of Network Expansion (both main dealerships/ Studio outlets)
  • Visit dealerships/ Market as per Fixed Journey Cycle and review business parameters.
  • Monitor Dealer Financials and ensure availability of Working Capital and dealer profitability
  • Infra audit compliance by dealers in the region
  • Ensure top three position in dealer satisfaction surveys across two wheeler industry
  • Lead special projects in region for MC sales
  • Ensure retail finance penetration as per targets
  • Participate in weekly meetings with team to ensure on-time dispatches
  • Analyze performance, forecast and share reports with stakeholders on a regular basis
  • Ensure resource availability & Develop relevant team capabilities through Online trainings, IDP planning and tracking and role rotations
  • Drive employee engagement by leading people development via succession planning, regular feedback/ follow-up, reward programs etc.
  • Ensure adherence to policies, statutory norms and compliances
Work Experience

Education

Bachelor's degree in Business or a relevant field / Bachelor of Engineering / Bachelor of Technology – Mechanical

Preferred - Bachelor of Technology / Master of Business Administration

Experience

  • 8+ years relevant experience in a similar role in sales or business development capacity
  • Experience in the automotive / FMCG sector

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