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Media Buyer

3 months ago

Mumbai, Maharashtra, India Vellko Media Private Limited Full time

This is a remote position.

Job Opportunity: Media Buyer at Vellko

Join Vellko as a Media Buyer specializing in Google Ads & Social Media advertising.

Responsibilities:

Research and Analysis:

· Conduct thorough market research to identify target audiences, media consumption habits, and industry trends.

· Analyse data and insights to develop a deep understanding of consumer behaviour and preferences.

· Stay updated on emerging media trends, technologies, and platforms.

Media Planning:

· Collaborate with cross-functional teams to understand campaign objectives, target audience, and key messaging.

· Analyze data to optimize campaign performance.

· Expert in creating ads, manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

· Optimize media plans based on performance metrics and campaign goals.

Budget Management:

· Develop and manage media budgets.

· Ensure effective allocation of budgets across various media channels to maximize ROI.

Vendor Management:

· Build and maintain relationships with media vendors and platforms.

· Negotiate rates, terms, and added value opportunities with media partners.

· Stay trendy of industry benchmarks to ensure competitive pricing and favourable terms.

Reporting and Analysis:

· Monitor and analyse the performance of media campaigns.

· Provide regular reports and insights on key performance indicators (KPIs) to management,

· Recommend adjustments and improvements based on data-driven insights.

Qualification:

l Bachelor's degree in Marketing, Advertising, or a related field.

l Proven experience as a Media Planner or in a similar role within the marketing/advertising industry.

l Strong analytical and quantitative skills with the ability to interpret data and trends.

l Excellent communication and presentation skills.

Benefits:

· Competitive salary with incentives.

· Flexible remote work.

· Professional development opportunities.