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Senior Media Buyer
2 months ago
Experience Required:
- 2 to 3 years of experience
Major Roles & Responsibilities:
- Responsible for the creation of the ad account
- Responsible for the creation of the audiences
- Responsible for setting up the campaigns
- Responsible for monitoring and auditing the campaigns
- Highlighting any discrepancies in the rates and expected KPIs
- Conducting analysis every week and suggesting further optimizations
- Collectively giving insights for the monthly reports to the planner
- Must conduct Pixel firing and pixel placements
- Responsible for the timely sharing of proof of service to the planners
- Using Analytics tools such as Google Analytics, SimilarWeb, and SEMRush for industry benchmarking
- Knowledge of Amazon Ads, Flipkart Ads, and awareness of to run ads on E-Commerce Platforms
- Assisting the Media Buyer in the day-to-day executions.
- Taking accountability for assigned work and ensuring a smooth workflow between the planning and buying team.
- Experience with Google, Meta, and Ads is a must
- Knowledge of Amazon and Flipkart ads is an add-on
Skills Required:
- Strong Communication & Time management skills
- Strong attention to detail, problem-solving attitude, and having an analytical mind
- Knowledge of Google Analytics, SimilarWeb, SEMRush
- Knowledge of Amazon Ads, Flipkart Ads