Digital Paid Media Executive

3 months ago

Mumbai, India Acture Media Full time

The Media Executive will need to demonstrate the ability to work proactively and independently in a fast-paced office environment.

Duties & Responsibilities:
Assist our Digital Media Planner in the following tasks
- Monitoring performance of and analysing client's social networking accounts with the aim to provide recommendations for improvements.
- Operating on a variety of social tools, including listening platforms, publishing tools, SEO tools, SMMS, etc.
- Utilize media research tools and resources to aid in campaign development.
- Preparing reliable status reports which include key metrics such as Engagement, Engagement Rate, Share of Voice, etc.
- Work with Account & Strategy teams to develop strategic channel/media solutions.
- Finalize and present recommendations internally and to clients.
- Manage cross-departmental issues regarding any aspect of campaign execution.
- Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns.
- Managing and monitoring client's social networking accounts such as Facebook, Youtube, Instagram, Twitter, Pinterest, LinkedIn, etc.
- Managing social media updates and queries for clients, ensuring that deadlines and quality standards are met
- Co-ordinating with clients, internal strategy and creative teams, and third party affiliates.
- Planning and executing media across all digital media platforms.
- Building and maintaining digital campaign performance charts and/or reporting Dashboards.

**Requirements**:

- Bachelor's degree in advertising, marketing, communications, or similar.
- 1 to 2 years of experience as a media planner & buyer.
- Strong computer skills with programs such as MS Office, and Google Suite.
- Experience in a variety of advertising mediums including print, radio, television, film, and social media.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

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