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Performance Marketing
1 week ago
Job Title:
Performance Marketing ManagerLocation:
Rohini Sec
-3Department:
Advertising & MarketingWorking days:
6 DaysJob Summary:
We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team.
The ideal candidate will be responsible for developing, implementing, and optimizing comprehensive performance marketing strategies to drive customer acquisition, engagement, and retention across various digital channels.
This role requires a strong analytical mindset, creative problem-solving abilities, and a proven track record in managing and scaling digital marketing campaigns.
Key Responsibilities:
Develop and
Execute Performance Marketing Strategies:
Design and implement data-driven marketing campaigns across multiple channels, including but not limited to, search (Google Ads, Bing), social media (Facebook, Instagram, ), display advertising, email marketing, and affiliate marketing.
Establish performance benchmarks and KPIs, and continuously monitor and optimize campaigns to achieve and exceed these targets.Campaign Management:
Manage end-to-end campaign execution, including ad copy creation, audience targeting, budget allocation, bid management, and landing page optimization.
Conduct A/B testing to identify high-performing ads, creative, and landing pages.
Analytics and Reporting:
Utilize analytics tools (e.g., Google Analytics, Tableau, Excel) to measure, analyze, and report on campaign performance, providing actionable insights and recommendations.
Budget Management:
Oversee and manage the performance marketing budget, ensuring efficient allocation of resources and maximizing ROI.Forecast and manage monthly, quarterly, and annual budgets.
Collaboration and Coordination:
Work closely with the content, creative, and product teams to develop and align marketing strategies with overall business objectives.
Collaborate with external agencies and partners to enhance campaign effectiveness.
Market and Competitor Analysis:
Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends and best practices.
Implement strategies to outperform competitors in key digital marketing channels.
Optimization and Innovation:
Continuously test and implement new tools, technologies, and marketing strategies to improve performance.
Stay updated with the latest industry trends, tools, and best practices to ensure innovative and cutting-edge marketing tactics.
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