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Performance Marketer

3 months ago

Delhi, Delhi, India Brelex Media Full time

Job Title:
Performance Marketer

Company:
Brelex Media

Location:
Remote

Type:
Full-Time

Job Description:


We are looking for a Performance Marketer with a proven track record of managing high-impact marketing campaigns that drive conversions and achieve business targets.

The ideal candidate will be adept at using a mix of creativity and analytical prowess to optimize campaigns and scale successful strategies.


Please Note:
This position is focused specifically on performance marketing. We are seeking candidates with direct experience in this area. Candidates primarily experienced in digital marketing should not apply. We are offering a salary increase of 10-12% over your current compensation, contingent upon experience and qualifications. So please consider all this factors and then apply.

Your Role at Brelex Media:

Client On boarding and Communication:

  • Gather all necessary details about the client's business to fully understand their goals, challenges, and market position.
  • Create a WhatsApp group for streamlined communication with the client and internal teams.

Strategy Development and KPIs:

  • Set up the right KPIs and expectations in collaboration with the client to measure campaign success effectively.
  • Develop a comprehensive digital marketing strategy, including projections of ads scaling and funnel optimization.
  • Conduct audience research to tailor strategies for targeted engagement.

Project Management and Timeline:

  • Create detailed projections and timelines for each project, ensuring all stakeholders are aligned with the project's scope and deadlines.
  • Manage weekly calls and reporting to keep the client informed of progress and results.

Campaign Setup and Monitoring:

  • Collect brand assets, agency dashboard access, data sheets, ad assets, and ads strategy data for campaign setup.
  • Take control of ad account access and talking page access to manage campaigns directly.
  • Review and optimize ad scripts and headlines for maximum impact.
  • Set up Facebook Pixel, Google Analytics, and create UTM links for comprehensive tracking and analytics.
  • Add heat map tracking to the client's website for detailed user interaction data.

Execution and Optimization:

  • Implement and manage digital advertising campaigns, focusing on setting up the flow of the funnel and pricing strategies.
  • Perform daily reporting and analysis to optimize ads continuously based on performance data and targeting insights.
  • Conduct weekly and monthly reporting to review performance, identify areas for improvement, and adjust strategies accordingly.
  • Optimize funnels to improve conversion rates and overall campaign effectiveness.

Technical Setup:

  • Ensure the technical setup for tracking and analytics is correctly implemented, including pixel and Google Analytics setup.

Scaling and Optimization:

  • Manage the scaling of successful ads while maintaining efficiency and meeting ROI targets.
  • Continuously seek opportunities for funnel optimization to enhance the customer journey and increase conversions.

Requirements:

  • Minimum of 2+ years of hands-on experience managing performance marketing campaigns, with a minimum budget of 3 crores on ad spend.
  • Expertise in Meta Ads, including a deep understanding of ad formats, targeting options, and campaign optimization for conversion and sales objectives.
  • Proficiency in Google Video/YouTube Ads, with a proven ability to strategize, execute, and monitor campaigns focused on driving conversions and sales.
  • Familiarity with conversion tracking setup and verification using Meta Pixel and Google Ads tracking codes on platforms like WordPress, Click funnels, and other page builders.
  • Strong analytical skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent communication and client-facing skills, with the ability to effectively convey performance insights and recommendations.

What You'll Need:

  • A laptop that keeps up with your innovative strategies.
  • A stable internet connection to stay connected with nature... and us

Benefits:

  • Opportunities for professional development and training opportunities.
  • Collaborative and supportive work environment.

About us:
Welcome to Brelex Media, your trusted partner in performance marketing and funnel optimization.

With a proven track record of success, we specialize in crafting effective marketing strategies and high-converting sales funnels that propel businesses to new heights.

Helped 50+ Businesses, 5+ High-Yielding Funnels and 50+ Funnels for Conversion.

How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position to