Performance Marketing

1 week ago


Delhi, Delhi, India Social Pumpkin Full time

Job Title: Performance Marketing Manager

Location: Rohini Sec.-3

Department: Advertising & Marketing

Working days: 6 Days

Job Summary: We are looking for a skilled and proactive Performance Marketing Manager to join our vibrant marketing team. The ideal candidate will play a pivotal role in creating, executing, and optimizing performance marketing strategies to boost customer acquisition, engagement, and retention through various digital channels. This position calls for sharp analytical thinking, innovative problem-solving skills, and a successful background in overseeing and expanding digital marketing campaigns.

Key Responsibilities:

  • Develop and Execute Performance Marketing Strategies:
  • Create and implement data-centered marketing initiatives across diverse platforms, such as search engines (Google Ads, Bing), social media (Facebook, Instagram), display advertising, email campaigns, and affiliate marketing.
  • Set performance standards and KPIs, continuously tweak and enhance campaigns to meet and surpass these objectives.
  • Campaign Management:
  • Spearhead end-to-end campaign management, including crafting ad content, targeting audiences, managing budgets, optimizing bids, and refining landing pages.
  • Conduct A/B tests to identify top-performing ads, content, and landing pages.
  • Analytics and Reporting:
  • Harness analytics tools (e.g., Google Analytics, Tableau, Excel) to assess, analyze, and report campaign performance, providing actionable insights and suggestions.
  • Develop and sustain performance dashboards for monitoring and updating stakeholders on progress.
  • Budget Management:
  • Supervise and administer the performance marketing budget, ensuring resource allocation efficiency and ROI maximization.
  • Forecast and handle monthly, quarterly, and yearly budgets.
  • Collaboration and Coordination:
  • Collaborate closely with content, creative, and product teams to create and align marketing strategies with overarching business goals.
  • Engage with external agencies and partners to amplify campaign impact.
  • Market and Competitor Analysis:
  • Undertake market research and competitive scrutiny to pinpoint fresh opportunities and maintain a lead on sector trends and top-notch practices.
  • Implement strategies for outperforming rivals in primary digital marketing channels.
  • Optimization and Innovation:
  • Continually experiment with and integrate new tools, technologies, and marketing tactics to enhance performance.
  • Stay abreast of the latest industry trends, tools, and top practices to ensure cutting-edge marketing strategies.


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