Dgm-circle Marketing

2 weeks ago


Mumbai, Maharashtra, India Vodafone Idea Full time

Job Req ID:

Location:
Mumbai
, IN- Function:

VIBS- About:

  • Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
Role profile

Role title:
Lead - Enterprise Cluster Marketing - West & Central

Band:
M2

Function:
Vi Business

Department:
Marketing

Reports to:
Solid : Cluster Enterprise Head

Dotted:
Head

  • Marketing, Vi Business

Location:
Mumbai

Role Description:

  • Define the overall cluster enterprise marketing strategy and annual operating aligned with business objectives
  • Design and execute revenue oriented demand generation campaigns, leveraging digital & physical, for Enterprise growth areas across segments (Large, SME/SoHo) and product portfolios
  • Drive centrally aligned Marcomm objectives of brand, customer advocacy and events
  • Design and execute Cluster GTM for new products with objectives of revenue and demand generation
  • Manage cluster level Enterprise Marketing budget and build monthly/quarterly Marketing engagement calendar for channels & customers

Key accountabilities and decision ownership:

  • Plan and execute Enterprise marketing activities to achieve Cluster Enterprise DB on a monthly basis
  • Drive GTM for products/LoBS to deliver revenue & acquisition growth in enterprise
  • Manage key external and internal relationships for seamless execution (Corp Enterprise Marketing & Commercial teams, agency relationships, consumer cluster brand & marketing teams )
  • Enterprise A&P Budget planning & tracking for the cluster

Core competencies, knowledge and experience [max 5]**:

  • At least 3-5 years of B2B marketing experience in overall 10+ years of experience
  • Strong planning & program management skills, managerial and coordination capabilities, agility
  • Strong senior stakeholder engagement and influencing skills
  • Ability to lead in a dynamic crossfunctional environment
  • Technology sales knowledge and functional expertise

Key performance indicators [max 3]**:

  • Achievement of Cluster Enterprise goals
  • Effectiveness of Marketing initiatives (Target vs achieved)
  • Marketing innovation in driving customer engagement and demand generation

Must Have

  • B2B/Technology marketing experience for technology products and/or services
  • Preferred certification (UG) in technology
  • Should have performed technocommercial role

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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