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Dgm/agm research- Media Industry
1 week ago
Link to the Opening:
Here
**10 DGM/AGM_Research
- Media Industry**:
In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.
CANDIDATE EXPERIENCE AND PROFILE
- Experience: 810 years
- Location: Mumbai
- Education: Graduate in BMM, BMS, or PG in Marketing / Sales would be an added advantage
- Industry: Media, Marketing &; Advertising
- Excellent written & verbal communication. Strong organizational, interpersonal, time management and presentation skills. Excellent working knowledge of Excel, PowerPoint, and Word.
- Comfortable understanding various numbers/figures &; conversions
- Handson experience in internetbased secondary research to work on sales pitches will be esessential; will be a must while working on strategy decks
- Ability to learn new software tools such as SHARP (Laqshya proprietary product), and TGI (Target Group Index) study for consumer behavioral understanding
- Handson experience in advertising, digital & social media, marketing channels, Out of Home (OOH) industry and markets will be an advantage.
- Wellversed &; comfortable with the latest trends in Technology related to Advertising &; Marketing.
- Understanding of media &; marketing concepts/terminology (Reach, Impressions, CPM, etc.
- Comfortable with the hustle and dynamic nature of work in a targeted work completion environment.
Responsibilities:
- Works effectively with the Chief Revenue Officer to keep wellinformed of upcoming commitments and responsibilities.
- Tracking categories/key trends across sectors using secondary research/web tools
- Gain insights by accessing industry reports, trends, excel analysis, etc.
- Search for and create data pools using secondary research and assimilate them in excel or PowerPoint as required
- Develop neat PowerPoint reports / industry reports, commentary based on Adex data subscribed to by Laqshya
- Keeping track of New business development progress.
- Analyse sectors using TGI, and web analysis tools for the purpose of further analysis and assessment.
- Monitor the development of SHARP, and suggest improvements and enhancements by interacting with IT teams/vendors as required
- Coordinating with various internal and external teams/vendors for data requests, payments, etc. when required
- Manage a team of 34 individuals in a dynamic work environment
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