Dgm/agm research- Media Industry

1 week ago


Mumbai, Maharashtra, India Aanet Talent Global Solutions Full time

Link to the Opening:
Here

**10 DGM/AGM_Research

  • Media Industry**:
Founded in 1997, Laqshya Media Group is India's Largest Independent OOH Solution Provider. Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country.

In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.


CANDIDATE EXPERIENCE AND PROFILE

  • Experience: 810 years
  • Location: Mumbai
  • Education: Graduate in BMM, BMS, or PG in Marketing / Sales would be an added advantage
  • Industry: Media, Marketing &; Advertising
  • Excellent written & verbal communication. Strong organizational, interpersonal, time management and presentation skills. Excellent working knowledge of Excel, PowerPoint, and Word.
  • Comfortable understanding various numbers/figures &; conversions
  • Handson experience in internetbased secondary research to work on sales pitches will be esessential; will be a must while working on strategy decks
  • Ability to learn new software tools such as SHARP (Laqshya proprietary product), and TGI (Target Group Index) study for consumer behavioral understanding
  • Handson experience in advertising, digital & social media, marketing channels, Out of Home (OOH) industry and markets will be an advantage.
  • Wellversed &; comfortable with the latest trends in Technology related to Advertising &; Marketing.
  • Understanding of media &; marketing concepts/terminology (Reach, Impressions, CPM, etc.
  • Comfortable with the hustle and dynamic nature of work in a targeted work completion environment.

Responsibilities:

  • Works effectively with the Chief Revenue Officer to keep wellinformed of upcoming commitments and responsibilities.
  • Tracking categories/key trends across sectors using secondary research/web tools
  • Gain insights by accessing industry reports, trends, excel analysis, etc.
  • Search for and create data pools using secondary research and assimilate them in excel or PowerPoint as required
  • Develop neat PowerPoint reports / industry reports, commentary based on Adex data subscribed to by Laqshya
  • Keeping track of New business development progress.
  • Analyse sectors using TGI, and web analysis tools for the purpose of further analysis and assessment.
  • Monitor the development of SHARP, and suggest improvements and enhancements by interacting with IT teams/vendors as required
  • Coordinating with various internal and external teams/vendors for data requests, payments, etc. when required
Research / Strategy

  • Manage a team of 34 individuals in a dynamic work environment

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