CRO Specialist

2 weeks ago


Mumbai, Maharashtra, India Havas Media India Pvt Ltd Full time
Job Title: Conversion Rate Optimization (CRO) Specialist at Havas India

Description

:
  • Key Responsibilities:
    • Data Analysis and Research:
      • Analyze user behavior data, website/app analytics, and customer feedback to identify areas for conversion improvement.
      • Conduct competitive research to understand industry best practices and benchmark performance.
    • Conversion Strategy Development:
      • Develop and execute CRO strategies to improve key performance metrics, such as conversion rates, click-through rates, and engagement.
      • Create A/B tests, split tests, and multivariate tests to optimize landing pages, forms, and other conversion elements.
    • User Experience Enhancement:
      • Identify and address user experience issues that may hinder conversion.
      • Collaborate with UX/UI designers and developers to implement changes that enhance usability and conversion pathways.
    • Content Optimization:
      • Optimize website/app content, including headlines, calls-to-action (CTAs), product descriptions, and images to improve conversion rates.
      • Develop and test persuasive content strategies.
    • Landing Page Optimization:
      • Create and optimize landing pages for specific campaigns or products.
      • Implement best practices for landing page design, layout, and copywriting.
    • Testing and Reporting:
      • Continuously monitor and analyze the results of A/B tests and experiments.
      • Provide regular reports and insights on conversion performance to stakeholders.
    • User Feedback and Surveys:
      • Gather user feedback through surveys, feedback forms, and usability testing.
      • Use feedback to inform CRO strategies and improvements.
    • Technical SEO Knowledge:
      • Understand and apply technical SEO principles to improve search engine visibility and rankings, which can indirectly impact conversion rates.
    • Cross-functional Collaboration:
      • Collaborate with marketing, design, development, and product teams to align CRO efforts with overall business goals and strategies.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in conversion rate optimization, web analytics, or digital marketing.
  • Proficiency in using CRO tools and platforms such as Google Optimize, Optimizely, or similar.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Knowledge of web design principles, user experience (UX), and user interface (UI) design.
  • Excellent communication and collaboration skills.
  • A/B testing and experiment design experience.
  • Familiarity with HTML, CSS, and JavaScript is a plus.

Preferred Skills:

  • Experience with customer segmentation and personalization strategies.
  • Familiarity with heatmapping and session recording tools.
  • Knowledge of psychological principles and persuasive design techniques.
  • Certification in Google Analytics or other relevant analytics tools.

About the Role: The CRO Specialist plays a pivotal role in optimizing digital properties to boost conversion rates and enhance user experience. This position demands a combination of data-driven analysis and creative thinking, along with effective collaboration with diverse teams to continuously enhance conversion performance.

About Havas India:

Havas India is a dynamic network comprising 20 agencies and specialized divisions operating across 3 verticals. With expertise in various domains including media, creative, digital, health & wellness communications, UX/UI, branding, and more, Havas India boasts a diverse and integrated presence aimed at delivering exceptional results for its clients. The network's commitment to excellence is evident through its accolades, client wins, and active engagement in industry initiatives, underscoring its mission to drive impactful outcomes for brands, businesses, and individuals.

Contract Type: Permanent

Equal Opportunity Statement: At Havas, we uphold our commitment to providing equal opportunities to all prospective employees and maintain a zero-tolerance policy towards discrimination. We are dedicated to fostering an inclusive work environment where individuals are valued based on their capabilities and contributions, without regard to irrelevant factors such as age, gender, race, or disability.


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