Digital Analytics Role

4 weeks ago

Navi Mumbai, India Thriveforce Private Limited Full time

Job Description:

The Conversion Rate Optimization (CRO) Specialist is a crucial role within our digital marketing team. The primary responsibility of the CRO Specialist is to analyze website traffic and user behavior, identify areas for improvement, and implement strategies to enhance conversion Conduct thorough analysis of website traffic using analytical tools such as Google Analytics, Hotjar, or similar platforms.

2. Identify key performance indicators (KPIs) and metrics related to conversion rates, bounce rates, and user engagement.

3. Develop hypotheses and strategies to improve conversion rates based on data analysis and industry best practices.

4. Plan and execute A/B tests, multivariate tests, and other experiments to optimize landing pages, website layouts, forms, and other elements affecting conversion.

5. Collaborate with designers, developers, and content creators to implement changes and improvements to digital assets.

6. Monitor and report on the results of experiments and tests, providing insights and recommendations for further optimization.

7. Stay up-to-date with the latest trends, tools, and techniques in conversion rate optimization and digital marketing.

8. Continuously optimize and refine conversion paths to maximize lead generation and customer acquisition.

9. Work closely with other members of the digital marketing team to align CRO efforts with broader marketing objectives and campaigns.

10. Communicate findings, progress, and recommendations to stakeholders, including senior management, in a clear and concise Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degree or certifications in digital marketing or CRO is a plus.

2. Proven experience in conversion rate optimization, A/B testing, and website analytics.

3. Strong analytical skills with the ability to interpret data and draw actionable insights.

4. Proficiency with web analytics tools such as Google Analytics, as well as A/B testing tools like Optimizely, VWO, or similar platforms.

5. Experience with HTML, CSS, and JavaScript is preferred, but not required.

(ref:iimjobs.com)

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