Category Manager
1 week ago
Our mission is to enable people to lead a pain-free life and equip them with the freedom to do more with our range of innovative products.
Position :
Category Manager - D2C Consumer Health BrandExperience : 5-10 years
Role DescriptionThis is a full-time role as a Category Manager - D2C Brand at Frido. As a Category Manager, you will be responsible for managing and optimizing our online and offline brand presence.
Your day-to-day tasks will include developing and executing the brand strategy, analyzing market trends, monitoring competitor activities, and collaborating with cross-functional teams to ensure consistent brand messaging and customer experience.
Responsibilities :
- Driving the category business levers like New Season launches, Product life cycles, optimizing the assortment, consumer insights for Subcats, Inventory health, channel subcat health, Market share.
- Making and managing annual budgets (P&L) to deliver topline and bottomline targets of category.
- Collaborate with key teams and key stakeholders
- Developing strategies specific for online channel through assortment planning, pricing, product gap analysis, and merchandise promotion
- Develop and execute effective pricing strategies that align with the growth goals and objectives of channels and organization.
- Implementing health metrics (STR
- Full season/Fresh, ROS per day, Stock Cover, Core inventory Share%, Etc) and work with Demand Planning and build accurate forecasts, to minimize Loss of sale due to stock outs.
- Identify customer needs/wants through product, consumer, and brand researches and gather feedback from customers & internal stake holders.
Requirements :
- 510 years of experience in buying and planning, with a focus on D2C/Ecommerce. Proven track record of successfully managing product assortment, procurement, and inventory planning. Strong knowledge of D2C, Ecommerce, and Retail industry trends. Strong negotiation skills with the ability to build and maintain strong relationships with suppliers. Analytical mindset, adept at interpreting data to drive informed buying decisions. Experience in collaborating with crossfunctional teams to achieve business objective Bachelor's degree in Marketing, Business Administration, or a related field
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