Performance Marketing/Digital Marketing/Category Head

3 weeks ago


Pune, Maharashtra, India iimjobs Full time

Responsibilities:

  • Drive revenue growth of D2C business.
  • Own the PnL Metrics
  • Category Sales, Category Penetration, Overall Margins and Inventory Management
  • Develop and Manage Categories and their SKU assortments as per requirements.
  • Analyze data or insights to determine industry and consumer trends.
  • Devise longterm development strategies for product categories.
  • Develop exit strategies for unsuccessful products.
  • Assume responsibility of budget development and revenue for category
  • Planning and Executing Campaigns, Offers and customer engagement events to drive overall business objectives.
  • Improve profitability of the D2C business with enhanced ROAS
  • Manage performance on digital channels and other modes of paid marketing.
  • Focus on performance and retention marketing.
  • Drive better CRO, higher AOV, lower CAC & higher LTV.
  • Drive D2C revenue growth at individual product level alongside overall revenue.


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