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Product Manager
3 months ago
Role: Product Manager
Experience: 3 to 6 years
Qualification: B. Pharma / M. Pharma + MBA - Marketing OR Pharma. Management
Industry Preference: Pharma
Cluster: Consumer Health Care - Prohance Division
Job Location: Sun House, Mumbai
Consumer Healthcare Business
We are among the top 10 OTC companies in India, and our Flagship brands Revital (Ranked 82) and Volini (Ranked 25) are among the top brands in the country. We provide a range of over-the-counter products Revital (multivitamin), Volini (topical paint relief) Abzorb (anti-fungal), Pepfiz (digestive) and garlic pearls (digestive) with a large distribution reach across the country.
Nutrition Ambition
We have identified Nutrition supplements as a key growth driver for our CHC business. The nutrition supplement market in India is valued at over $5Bn and has been growing at healthy double-digit growth. It is currently the largest segment within the OTC market and presents a large potential for future growth given low penetration and growing consumer interest in health and wellness segments.
We are planning to build a strong presence in the nutrition supplement markets across multiple product segments and price tiers. Our aim to become amongst the top 5 players in this market by building a strong portfolio of brands, driving innovation across product segments and participating in various channels via different go to market models.
Areas of Responsibility:
Driving patient awareness initiatives/campaigns, managing patient activation projects and setting up CRM journey Working closely with digital and e-commerce team for setting up marketing campaigns Driving direct to consumer activities for upsell and cross-selling of products Development of marketing and promotional plans for products to support the end consumers' need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process. Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Motivating sales team members by organizing training camps, award ceremonies, and recognition programs. Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.