Manager - Media Planning

2 weeks ago


Mumbai, Maharashtra, India Flexability by AMS Full time
Media Planning Manager

Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

  • Ideation for revenue maximization
  • Creating Show Packages along with Pricing team & finding integration opportunities to monetize
  • Adex analysis to understand potential and growth prospects.
  • Other Opportunities in terms of incontent integrations, marketing initiatives, digital etc
  • Creating monthly/weekly updation/forecasting reports based on viewership and adex
  • Competition update in terms of content, adex, viewership shifts
  • Become the one point of contact for the channel and sales team
  • Coordinate with channel teams on integrations mediator & enabler

Key skills:

Tools:
YUMI (BARC), Advanced Excel, TGI, IRS
)
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