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Executive- Media Planning

3 months ago

Mumbai, Maharashtra, India Mirum Digital Pvt. Ltd. Full time

Experience: 2-4 years

  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and prioritize experiments contributed by other team members
  • Determine the best media outlet mix for our campaigns
  • Adherence to team quality standard for reporting template and delivery
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Research, collect and analyse market data to support media plans and strategy
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • Identify target audiences and understand their behaviour and habits
  • Evaluate the success of media strategies and campaigns
  • Allocate budgets and monitor costs.
  • Use understanding of campaign performance to contribute content to campaign wrapup presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
  • Manage accurate forecasts, media plans, and all key media planning documentation